Strategic Plan 2025-2030

New Horizons 2030: Scaling Entrepreneurship

Transforming Agri-Food Systems to Grow One Million Jobs

The Opportunity: The Next Decade Will Be Decisive for Emerging Economies

Today, over 700 million people still live in extreme poverty, 80% in rural areas where agriculture and food systems dominate. In Sub-Saharan Africa, 10-12 million young people enter the labour market each year, yet only 3 million formal jobs are created.
Demographic shifts, climate change, evolving markets, and artificial intelligence are reshaping the global development landscape faster than ever. As these complexities intensify, we need bold, collaborative action to drive both job and food security for all.

The Challenge: Foundations for Prosperity Remain Weak

In rural areas, the systemic barriers of fragmented markets, underdeveloped infrastructure, and entrenched gender and youth exclusion hold back millions of capable farmers and entrepreneurs from scaling their businesses, accessing finance, reaching lucrative markets, and creating jobs.
Key challenges include:

Productivity gaps

Agricultural yields in developing countries, particularly in Sub-Saharan Africa and South Asia, remain 30–50% below global averages, limiting income growth and food security.

Informal employment trap

In low-income countries, up to 85% of jobs are informal, meaning workers lack legal protections, social benefits, and access to finance.

Climate risk

Without adaptation, climate change could cause 5–15% GDP losses annually in some African economies by 2050.

Trade inefficiencies

Fragmented value chains, costly logistics, information gaps, and limited processing capacity prevent producers from earning fair value for their goods.

Geopolitical crisis and political unpredictability

Economic migration / movement of people and the war in Ukraine have impacted the agriculture sector globally.

Declining global development assistance

Traditional donors have decreased their aid commitments and USAID operations have been indefinitely suspended.

Our Strategic Plan Focuses on Agri-Food Systems Transformation

Systemic, Scalable, Sustainable

We believe agri-food systems are the most strategic entry point for driving inclusive, climate-smart economic transformation. They offer a unique intersection of economic, social, and environmental impact.
With this focus, we’re building on our history, scaling our impact, and driving long-term sustainability and resilience.

Our Strategic Plan aligns with the following UN Sustainable Development Goals:

The Impact of Agri-food System Transformation

Employ at scale

Agriculture is the primary livelihood for over 2.5 billion people globally and accounts for up to 65% of jobs in low-income countries.

Focus on women

Women make up 43% of the agricultural workforce, and closing the gender gap in access to resources could raise farm yields by 20–30%.

Boost rural economies

Every dollar earned in agriculture generates $0.60–$1.00 in the wider rural economy.

Strengthen formal job creation

Expanding formal employment increases productivity, wages, and tax revenues.

Mitigate climate risks

Climate-smart practices reduce emissions, improve soil health, and enhance resilience.

Our Approach: the Program Plus Model

MEDA’s proprietary Program Plus model allows us to transform agri-food systems at scale using a holistic approach to address root causes.
Our vision is to drive collective impact by acting as a convener, facilitator, and conductor for agri-food systems transformation by serving as a backbone organization in any consortium of partners. Program Plus is MEDA’s unique approach to creating lasting change in agri-food systems. It’s the lens through which we design every intervention, ensuring we address root causes, not just symptoms.

Program Plus is both a product we deliver and how we think.

Our work begins with a Program design that brings holistic solutions to specific problems and creates decent job opportunities in agri-food.

To ensure systems change, the Program needs relevant and appropriately structured additional interventions, the “Plus”. These interventions – including finance, technology, infrastructure, research, enabling policies, and more –  are made possible through partnerships.

The result is multiple interventions that mutually reinforce each other, creating sustainable change that continues long after MEDA exits.

Key elements of our approach:

Blended finance
and innovation

We mobilize capital strategically, blending philanthropic, commercial, and catalytic funding to drive systemic change at scale.

Women accept award at National Farmers Day Celebration in Ghana.

Partnership
and localization

We collaborate with partners, co-creating solutions with communities, private enterprises, governments, and other ecosystem builders.

Evidence-based
and learning-driven

We rigorously measure impact, translate and share lessons, and continuously adapt to improve outcomes and deliver on our mission.

Theory of Change

Our Strategic Priorities combined with our Holistic Program Plus model will allow us to achieve our strategic objectives.

Impact

One million decent jobs with a focus on women and youth entrepreneurs by 2030
Transformed, resilient, growing, and sustainable agri-food systems in emerging markets

Outcomes

Enhanced adoption of inclusive, resilient, and sustainable agribusiness practices
Resilient and growing businesses sustainably creating jobs
Strengthened value chains through partnerships and market linkages
Enhanced enabling environment for agribusiness growth and job creation

Model

Program

Plus
*Policies include the enabling environment (tariffs, trade, taxes, regulations, etc.) plus laws, standards, and norms that ensure gender equality, social inclusion, and environmental sustainability.

Pillars

Strategic Pillar #1

Strengthen • Program • Excellence
  • Funded Program Plus initiatives with partners
  • Strategic partnerships across regions
  • Deliver program results

Strategic Pillar #2

Strengthen • Operational • Excellence
  • One MEDA unified approach
  • Strengthened internal tools
  • Effective strategic competencies

Foundations

Faith
Development
Business

Partner With Us

Transforming agri-food systems takes collective effort. We’re strategically partnering with private, public, and civil society actors around the world to create one million decent jobs by 2030.

Our Strategic Plan is Available for Download

New Horizons 2030: Scaling Entrepreneurship (MEDA Strategic Plan 2025)

Our ambition is to create or sustain one million decent jobs by 2030 by transforming agri-food systems together.

Attaining one million decent jobs will require unprecedented collaboration among communities, governments, investors, corporations, and philanthropists who believe in business solutions to poverty.

We invite you to partner in this mission with catalytic capital to grow decent work in agri-food systems, scaling proven solutions, and championing policies and practices that work.

Together, we can open new horizons, so that by 2030, one million people can work their way out of poverty with dignity and hope.

Our programs drive the creation of decent jobs through our impact investments and transformation of agri-food systems.

With the support of MEDA members and our implementing partners, along with 70+ years of knowledge and experience, we are creating business solutions to poverty around the world.