In our last blog, we looked at making the business case to MFIs to integrate financial (and non-financial) services for young people into their portfolios. One of the drivers we looked at was the need for said products to be low cost. “The cost of youth clients (and youth-friendly products) are comparable to the cost of adult clients. Loan Officers are able to integrate youth into their client portfolios without additional costs.” So how do you do that?
We developed an approach that takes 12 steps or 4 phases to build MFI capacity to offer a new youth-friendly product. In the product development (PD) cycle, we begin with phase 1 – the identify phase – to support partner MFIs in identifying the needs of their new target client. This is accomplished through targeted information gathering, analysis and conducting interviews with current clients and non-client to discern their needs and wants from a new product.