Business Case for Serving Youth

Tagged in Monitoring and Impact Measurement

Business Case for Serving Youth

This is the final of six in MEDA’s ‘YouthInvest Praxis Series’ - a group of reflective publications developed over the course of the YouthInvest (YI) project in Morocco and Egypt to assess the impact of MEDA’s interventions in order to learn from and strengthen them.

In this document, MEDA builds the business case for MFIs to serve youth more actively with either existing or new youth-tailored loans by demonstrating that youth represent a viable market for the MFIs. The four drivers that can guide MFIs to serve youth sustainably are: operational profitability, portfolio quality, cost of serving youth, and cross-selling potential.





Click here for more MEDA Youth Economic Opportunities publications.

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