Market Systems

Since 1953, MEDA has implemented market-oriented programming facilitating inclusive systems change by identifying levers for market growth while integrating low-income and excluded communities. MEDA has experience applying this strategy in a range of systems, globally: agriculture value chains, small-scale manufacturing, tourism and other economic sectors; financial and investment ecosystems; and business and entrepreneurship environments.

To achieve more inclusive and dynamic market systems, MEDA aims to analyze and understand target communities, sectors and market actors, associated barriers and opportunities, and the approaches that can sustainably shift behaviours and attitudes. This resulting information enables the design, testing and adoption of models that lead to inclusive economic growth for women, men and youth.

In collaboration with local partners and institutions, MEDA designs and executes scalable, replicable business solutions that encourage systemic market change. MEDA has gained decades of experience forging partnerships to create shared value among disconnected market actors while overcoming market failures and social barriers. MEDA emphasizes business models and trading relationships that are profitable and sustainable for all concerned, while considering business interests and economic incentives.