Market Research for Value Chain Initiatives - Information to Action: A Toolkit Series for Market Development Practitioners

Market Research for Value Chain Initiatives - Information to Action: A Toolkit Series for Market Development Practitioners
This toolkit is meant as a practical guide to conducting market research for value chain development programs. The toolkit focuses on the how-to of designing effective market research, choosing information collection tools, implementing those tools, and organizing the resulting information. It offers support to practitioners in the form of practical advice and worksheets that can be readily applied during market research.