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- Category: Roadside Stand
By Mike Strathdee
As printed in The Marketplace - September/October 2017
While putting together the cover package about Audrey Voth Petkau and TourMagination, I came across an article on Christian Week’s website that touts the spiritual benefits of travel. In the piece, Benjamin L. Corey argues that travelling exposes us to the fullness of God’s creation and can expand our heart’s capacity to love others.
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Clean Money Revolution: Reinventing Power, Purpose and Capitalism by Joel Solomon, with Tyee Bridge (New Society Publishers, 2018. 288pp., $19.99 US)
Put your money where your heart is. Give yourself permission to invest in what you care about.”
That creed is what makes investor Joel Solomon’s The Clean Money Revolution such a transformative read.
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News Service
One tried to save souls.
Another sold clothes, jewelry and perfume.
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As Published in The Marketplace magazine
By Eileen R. Kinch
Imagine It Forward by Beth Comstock (Random House Canada: Bee- Com Media LLC, 2018 416 pp., $30 US)
A mixture of memoir, how-to, and inspiration, Imagine It Forward describes Beth Comstock’s journey of becoming vice president of corporate communications and advertising and then head of marketing and innovation at General Electric (GE). Comstock shares personal stories, offers suggestions for cultivating imagination and innovation in a corporate setting, and encourages readers to imagine and to work for change in their lives and careers.
“I’ve been courting change my entire career,” Comstock writes. This began with a personal crisis. Then, as a single parent, Comstock moved to New York City to continue her work in public relations. Later she accepted a position at the GE headquarters. Her first major task was to make sure the financial world was watching as Jack Welch named his successor, Jeff Immelt. Her second major task (and accomplishment) was to produce hopeful advertising for GE in the aftermath of the terrorist attacks of September 11, 2001.
Change involves risk. Comstock challenged her GE colleagues to look toward the future by developing and investing in clean energy and digital technology before these were accepted realities. Daring to imagine new ideas went against the grain of GE’s corporate culture, which prefers predictable, deliverable results. Many of her colleagues were fearful to try something unproven. To create a culture of innovation, Comstock co-initiated Imagination Breakthroughs, a program that allowed GE companies to propose and test new ideas in a protected setting. Failed ideas would not impact the company’s earnings or an employee’s performance evaluation. Creativity is needed, on all levels, to adapt to changing times.
Innovation, however, must also be managed. As a result of one of the Imagination Breakthroughs, GE built a $100 million factory to produce sodium batteries that could be used to back up generators. Unfortunately, Comstock pointed out, “there was no single market segment big enough to accommodate all those batteries.” GE had only considered developing good technology, not the overall market picture. From this failure, Comstock created GE Ventures and a structure for evaluating projects. GE then began to experiment with small-scale changes, and a growth board would meet every 90 days to review projects. If a project was not working, then it could be discontinued before incurring major loss.
Comstock’s desire to use imagination and innovation (channeling Thomas Edison, GE’s founder) was not welcomed by everyone. In fact, it sometimes created open tension with her colleagues. Comstock’s advice is to embrace tension as part of the creative process, as uncomfortable as it might feel.
Imagine It Forward is rich in advice on how to cultivate and test new ideas in a business setting. The corporate culture of the large companies Comstock describes, however, is brutal. Perhaps something to be learned from her book is that measuring success only in terms of financial gain is also a failure of imagination. Making money to maintain power and status without also working toward the flourishing of relationships and all creation might be an empty enterprise. ◆
Eileen R. Kinch is a freelance writer in Lancaster County, PA.
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Trust: Twenty Reliable Ways to Build a Better Country by David Johnston (Signal/McClelland & Stewart, 2018 222 pp, $22.95 US, $29.95 Canadian)
To call David Johnston’s life accomplishments impressive is an understatement.
A graduate of Harvard, Cambridge and Queen’s universities, Johnston has been a law professor, dean of the Queen’s law school, head of two Canadian universities, and Governor General of Canada (from 2010 to 2017). He has also written or co-authored numerous books.
If, as he hints in this thought-provoking volume, he is at age 77 “on the last leg of my life’s journey,” Trust may be his most enduring contribution to public discourse. Given the well-considered arguments he makes in this book, this reader hopes there will be many more to come.
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As printed in The Marketplace - 2018 - September/October
By Henry Friesen
The Value of Everything: Who Makes and Who Takes from the Real Economy by Mariana Mazzucato (PublicAffairs, 2018 368 pp, $28 US, $36.50 Canadian)
If you believe the world’s economies are working just like they should, don’t bother reading this book. If it has never troubled you that the chief executive officers of the Fortune 500, (the five hundred most profitable US industrial corporations), earn more than 300 times the average worker’s wage, or that the estimated wealth of the world’s 62 richest people in 2015 was equal to that of the bottom 3.5 billion, this book will just annoy you. But the book is a must-read if you’ve been concerned by the inequities in mature economies that seem to grow unchecked.
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- Category: Review
As printed in The Marketplace – July/August 2018
Surviving Failure (and a few Successes) By Merle Good (Walnut Street Books, 2018, 184 pp., $14.99 US, $19.99 Cdn)
It’s one thing to fail in business; quite another to talk openly about it.
Merle Good and his wife Phyllis suffered the ignominy twice in more than four decades. His new book boldly strips bare the raw impact of seeing a beloved enterprise on the ropes and offers counsel for others on the same journey.
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As printed in The Marketplace - September/October 2017
This I Know: Marketing Lessons From Under the Influence. By Terry O’Reilly (Alfred A. Knopf Canada, 2017, 320 pp. $34 CDN.)
Terry O’Reilly is a master storyteller. Even people who are uninterested in the worlds of radio advertising, marketing and branding are drawn to his tales about corporate successes and failures.
In This I Know, O’Reilly has drawn on more than three decades of award-winning advertising production, and 12 years of radio shows to put together a book brimming with fascinating insights about successful positioning, messaging, branding and customer service.
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By JoAnn Flett
A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment and Zero Net Carbon Emissions.
By Muhammad Yunus (Public Affairs, 2017, 304 pp., $28 US)
A World of Three Zeros adds to the literature promoting social business. A social business is “a non-dividend company dedicated to solving human problems,” says Yunus, winner of the 2006 Nobel Peace Prize, and author of several other titles on the topic.
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By Dennis Tessier
The Archipelago of Hope: Wisdom and Resilience from the Edge of Climate Change
By Gleb Raygorodetsky (Pegasus Books, 2017 336pp, $28.95 US)
This book is a compelling account of indigenous people’s experiences with climate change. The author collects and weaves together the stories of Indigenous peoples; from the Gwich’in reindeer herders and Skolt salmon fishermen of Finland, the Nenets of the Yamal region of Russia and Altai people of the sacred Altai mountainous region of Russia, to the Sapara of the Amazon, the Karen in Thailand, and the Tla-o-qui-aht of British Columbia.
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By Mike Strathdee
As Printed in The Marketplace – March/April 2018
It was not surprising to see recently, a major Christian magazine asking in a cover story whether the gift of cash 
(instead of material items or programs) would help alleviate poverty issues, as suggested by some experts on the issue. It is not surprising because the matter of poverty has been one that our society has sought to get rid of since man began to populate the earth.
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Applying spiritual principles for secular success
By Mike Strathdee
As printed in The Marketplace - January/February 2018
Soar and The Hollywood Commandments are books about applying spiritual principles to entrepreneurial success. Both men are New York Times bestselling authors who testify that their career path is directed by their Christian faith.
Soar! -Build Your Vision from the Ground Up By T.D. Jakes (FaithWords Hachette Book Group, 2017 239 pp., $25 US)
The Hollywood Commandments -A Spiritual Guide to Secular Success By DeVon Franklin with Tim Vandehey (HarperOne 2017, 248 pp., $25.99 US).
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As published in The Marketplace Magazine Nov-Dec. 2018
Seattle Pacific University is producing a fascinating project that will be of interest to anyone who shares the MEDA vision of doing business in a manner that is informed by their faith.
Faith & Co: Business on Purpose, is a series of short films about companies, shaped by, and living into, a faith-inspired vision of business, says professor Kenman Wong, who teaches business ethics at Seattle Pacific. The goal of the project is to inspire Christian business people to more deeply align their work with God’s redemptive activity in the world.
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As printed in The Marketplace - 2018 - September/October
Close to 60 people from across southern Ontario spent five days in mid-July hiking the southern section of the Bruce Trail to raise money for MEDA’s Nigeria Way project.
MEDA has a five-year project in Nigeria’s Bauchi state to promote youth entrepreneurship and women’s empowerment. The Nigeria work, which began in 2017, is a $15 million project funded largely by Global Affairs Canada, with a $1.1 million contribution from MEDA.
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By Mike Strathdee
As Printed in The Marketplace – March/April 2018
As many as 12,000 street vendors are causing major headaches for Nairobi politicians and businesses as they clog roadways, sidewalks, entrances to businesses and even churches. A profile in Kenya’s The Standard newspaper entitled “Hawking nation” refers to the swarms of mobile hawkers as a street menace. The peddlers show no regard for rules or others, the article states.
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By Mike Strathdee
As printed in The Marketplace – July/August 2018
How soon will fully autonomous vehicles be in widespread use?
It depends who you ask.
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Fed up with violent crime in their community and the inability of authorities to do much about it, avocado farmers in Aguacate Sur, Mexico have funded their own police force.