Coffee…It’s all about the aroma!

Amina Coffee Farmer

“The aroma from the Café Del Duca coffee has distinguished me and enabled me to market my business. Today I have cash from my daily coffee sales and my children never sleep hungry,” says Amina. Amina is a 29-year-old single mother of two currently residing in Nambale village, Busia county, Kenya where she runs a coffee vending business.

Amina was not always a coffee vendor. She first ventured into soap making in 2014 after receiving some training. Despite the high startup cost for the business she was determined to make and sell hygiene and soap products locally. With the low population in her village and most of her clients purchasing the products on credit, she realized that she could barely sell enough product to sustain herself. In addition, it was difficult for her to rent a business location in her village due to her inability to demonstrate some level of financial stability to the building owners.

Realizing that her soap making business was not profitable, Amina decided to switch to coffee trading. She started by buying instant coffee sachets from supermarkets and selling ready-made coffee at the bus stations. In 2018 she started exclusively selling coffee from Café Del Duca Ltd along with other small snacks.

MEDA has partnered with Café Del Duca Ltd (CDDL) to offer small entrepreneurs like Amina trainings to support their business growth. Through this partnership Amina has received training on bookkeeping and management of her business, learned about the importance of acquiring a health license, food handling hygiene, and coffee preparation. Amina acknowledges that the training has improved her business approach and decision making. Through the M-SAWA project Amina received a grant to help her acquire a public health license that ensures she can operate her business legally all year round.

Amina purchases her coffee from CDDL then prepares coffee which she sells to make an average profit of $5 per day. “This is different from my previous business which attracted more debtors and the products were not fast moving,” states Amina. Through M-SAWA’s Small Entrepreneur Technology Adoption Grant, Amina was able to acquire a thermal coffee can and currently owns 3 cans. She now is employing 2 youth to help her sell her coffee at different bus stations in her area.

Amina dreams of owning and operating a bigger restaurant that sells coffee and hot snacks. She notes that coffee generates a solid income and expansion would increase her profitability and ensure her children get a better education and continue to improve their living standards. She also intends to employ more young people to help her sell in the markets to increase her income while creating employment for others.

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  • MEDA is an international economic development organization that creates business solutions to poverty. We work in agri-food market systems, focusing primarily on women and youth in rural communities in the Global South. Our success is measured by income, improved processes, increased knowledge, and the creation of decent work.

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