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A Customer Centric Lens for Good Agricultural Practices

Tagged in Agriculture, customercentricity, GAP, INNOVATE, Markets

A Customer Centric Lens for Good Agricultural Practices
Industry actors need to broaden and expand on Good Agricultural Practices’ (GAP) agronomic perspective (e.g.: “how to grow”) to include a business case perspective centered on specific markets. Fundamentally, adopting GAP is a business investment decision that includes optimizing additional revenue and risk-based decisioning making by smallholder farmers. In order to adequately address these factors, it is necessary to:
  1. Emphasize the market context, not only the agronomic and growing practices
  2. Adopt a customer centric perspective that treats smallholder farmer segments differently
  3. Adopt a business orientation to promote the business case and the value proposition

INNOVATE Learning Paper Starting Small Pathways to Customer Centricity

Tagged in Agriculture, Finance, INNOVATE

INNOVATE Learning Paper Starting Small Pathways to Customer Centricity

Summary

The following learning paper on customer centricity is the first in a suite of documents from the INNOVATE learning series. This paper provides techniques and insights on improving customer centricity for financial institutions, agricultural companies, and implementers focused on:

  • Smallholder farmer behavior,
  • Financial services delivery for smallholder farmers,
  • Customer segmentation,
  • Testing and promoting innovation processes and mindsets,
  • Applying a customer-centric lens, and
  • Stimulating the adoption of agricultural innovations.

INNOVATE Portfolio Update October 2018

Tagged in INNOVATE

INNOVATE Portfolio Update October 2018
INNOVATE project portfolio updates and learnings as of October 1, 2018.