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Webinar Slides - A Customer Centric Lens for Good Agricultural Practices

Tagged in Agriculture, customercentricity, learning, nontraditionalfinance, webinar

Webinar Slides - A Customer Centric Lens for Good Agricultural Practices

September 26, 2019: This webinar focused on the benefits of adaptive GAP, how they relate to customer centricity, and how implementers can incorporate this approach in their programming. Presenters Nick Ramsing from MEDA and Anne-Cécile Delwaide drew on practical lessons and best practice from INNOVATE's diverse project portfolio, and shared insights into challenges and opportunities for adaptive GAP from the Chithumba model for soybean farmers, implemented by INNOVATE partner Agronomy Technology Ltd. (ATL) in Malawi. Read more about the featured publications:

A Customer Centric Lens for Good Agricultural Practices

Tagged in Agriculture, customercentricity, GAP, INNOVATE, Markets

A Customer Centric Lens for Good Agricultural Practices
Industry actors need to broaden and expand on Good Agricultural Practices’ (GAP) agronomic perspective (e.g.: “how to grow”) to include a business case perspective centered on specific markets. Fundamentally, adopting GAP is a business investment decision that includes optimizing additional revenue and risk-based decisioning making by smallholder farmers. In order to adequately address these factors, it is necessary to:
  1. Emphasize the market context, not only the agronomic and growing practices
  2. Adopt a customer centric perspective that treats smallholder farmer segments differently
  3. Adopt a business orientation to promote the business case and the value proposition