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Webinar Slides - A Customer Centric Lens for Good Agricultural Practices

Tagged in Agriculture, customercentricity, learning, nontraditionalfinance, webinar

Webinar Slides - A Customer Centric Lens for Good Agricultural Practices

September 26, 2019: This webinar focused on the benefits of adaptive GAP, how they relate to customer centricity, and how implementers can incorporate this approach in their programming. Presenters Nick Ramsing from MEDA and Anne-Cécile Delwaide drew on practical lessons and best practice from INNOVATE's diverse project portfolio, and shared insights into challenges and opportunities for adaptive GAP from the Chithumba model for soybean farmers, implemented by INNOVATE partner Agronomy Technology Ltd. (ATL) in Malawi. Read more about the featured publications:

Event Slides - Learning Journeys of Smallholder Finance and Innovation Adoption

Tagged in Agriculture, event, inclusivefinance, learning, nontraditionalfinance, smallholders

Event Slides - Learning Journeys of  Smallholder Finance and Innovation Adoption

Hosted by MEDA INNOVATE, this learning event showcased lessons and partner journeys on learning, testing and documenting how non-traditional finance can support smallholder producers to uptake agricultural innovations and technologies in Kenya and Rwanda. The learning event also aimed to stimulate dialogue and discussion around the MEDA INNOVATE learning agenda on relevant themes and topics for the region with special focus on non-traditional financing models, gender and women's economic empowerment. Speakers included Calvin Miller and INNOVATE partners Bidhaa Sasa, Dodore Kenya Ltd., and World Relief Rwanda. This side learning event was held on September 30 before the AFRACA International Conference on Best Practices in Rural and Agricultural Finance Oct 1-3 in Nairobi, Kenya at the Kenya School of Monetary Studies.


A Customer Centric Lens for Good Agricultural Practices

Tagged in Agriculture, customercentricity, GAP, INNOVATE, Markets

A Customer Centric Lens for Good Agricultural Practices
Industry actors need to broaden and expand on Good Agricultural Practices’ (GAP) agronomic perspective (e.g.: “how to grow”) to include a business case perspective centered on specific markets. Fundamentally, adopting GAP is a business investment decision that includes optimizing additional revenue and risk-based decisioning making by smallholder farmers. In order to adequately address these factors, it is necessary to:
  1. Emphasize the market context, not only the agronomic and growing practices
  2. Adopt a customer centric perspective that treats smallholder farmer segments differently
  3. Adopt a business orientation to promote the business case and the value proposition

Donor Impact Report - UHBDP

Tagged in Access, Agriculture, Business, Environment, GenderEquality, Horticulture, marketsystems, SME, SupplyChain, UHBDP, Ukraine

Donor Impact Report - UHBDP
The Ukraine Horticulture Business Development Project (UHBDP) is building on MEDA’s success in phase one of our work with farmers in Ukraine. The main goal is to increase incomes of poor farmers in four oblasts – Zaporizhzhia, Kherson, Mykolayiv and Odessa by: Expanding access to markets; providing equipment, training and technical assistance on better agricultural practices; improving access to finance so farmers can grow their business; strengthening small-to-medium enterprises (SMEs) to spur market expansion; promoting alliances and developing supply chain logistics to ensure cooperation.

Donor Impact Report - GROW

Tagged in Agriculture, Empowerment, Environment, FoodSecurity, GenderEquality, Ghana, GROW, Nutrition, Soy, VSLA, Women

Donor Impact Report - GROW
Soy beans are a ‘game changer’ for families in the Upper West region of Ghana. GROW is showing the potential of this crop to provide a window for economic and social empowerment of women, bridge the food supply gap and improve families’ nutrition and wellbeing. With soy beans, women are diversifying their household food supplies and improving nutrition, especially for their children. For GROW, soy is the right crop: Soy improves nutrition and raises incomes.

Conservation Agriculture Case Study

Tagged in Agriculture, Ghana, GROW

Conservation Agriculture Case Study
Land degradation and erosion in Northern Ghana is rampant: The Upper West Region (UWR) region has very fragile soils as a result of the removal of crop residue and natural vegetation, overgrazing, bush burning and the cutting of trees for fuel, agriculture and construction. As a result, MEDA has promoted conservation agriculture (CA) practices in the Greater Rural Opportunities for Women (GROW) project: specifically, zero/minimum tillage, slash and mulch, crop rotation and intercropping and integrated pest management. This study analyzes the implementation of CA among the women smallholder farmers who participated in GROW, the challenges for women farmers in implementing CA in the UWR and the extent to which CA promotes environmental sustainability and mitigates climate change.

INNOVATE Learning Paper Starting Small Pathways to Customer Centricity

Tagged in Agriculture, Finance, INNOVATE

INNOVATE Learning Paper Starting Small Pathways to Customer Centricity


The following learning paper on customer centricity is the first in a suite of documents from the INNOVATE learning series. This paper provides techniques and insights on improving customer centricity for financial institutions, agricultural companies, and implementers focused on:

  • Smallholder farmer behavior,
  • Financial services delivery for smallholder farmers,
  • Customer segmentation,
  • Testing and promoting innovation processes and mindsets,
  • Applying a customer-centric lens, and
  • Stimulating the adoption of agricultural innovations.

Village Savings and Loan Associations (VSLAs) in Northern Ghana

Tagged in Agriculture, Ghana, GROW, VSLA

Village Savings and Loan Associations (VSLAs) in Northern Ghana
Over seven years of implementation, the GROW project has learned a great deal about women’s economic empowerment and food security in northern Ghana. The project team is happy to share our lessons learned in the GROW Learning Series, a set of documents we are releasing in 2018. Topics include women’s economic empowerment, nutrition and food security, financial inclusion, women and technology and conservation agriculture.

Within this Learning Series, the GROW team is producing three short briefs on the project’s financial services work, focusing on our crop insurance pilot, Village Savings and Loan groups and the targeted technical assistance provided to our financial services partners. This paper highlights GROW's journey with the Village Savings and Loan Association model.