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Making the Business Case: Women's Economic Empowerment in Market Systems

Making the Business Case: Women

This publication was produced for review by the United States Agency for International Development. It was prepared by Erin Markel of MarketShare Associates and Rachel Hess and Helen Loftin of MEDA for ACDI/VOCA with funding from USAID/E3's Leveraging Economic Opportunities (LEO) project.

The paper is based on extensive research and interviews and provides the rationale that market systems facilitation practitioners can use to engage private sector firms in efforts to empower women. From identifying partners to articulating the mutually beneficial value of women's inclusion, the paper offers guidance and real-world examples to help companies empower women working at every level of the economy. It includes strategies to increase the bottom line for a wide spectrum of businesses, from multinational corporations to medium-sized firms and microenterprises in developing countries.