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SEEP Practitioner Learning Program: Effective Marketing for Scaling Up

SEEP Practitioner Learning Program: Effective Marketing for Scaling Up
MEDA facilitated the Innovations in Youth Financial Services Practitioner Learning Program, a three-year action-learning project focused on viable models for achieving scale in youth financial services, as well as understanding critical stages that organizations must move through to achieve scale.

Four learning products were developed, including this toolkit. The purpose of this toolkit is to explore key differences in marketing financial services to youth as compared to adults and to provide tools for practitioners looking to scale up their services through marketing. The objective is to help organizations think through how to effectively market to youth in three critical stages—design, implementation, and evaluation—to reach more young clients in different market segments with innovative financial products and services.