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Women Sales Agents

Tagged in Gender, Ghana, GROW

Women Sales Agents
This case study examines GROW’s Women Sales Agent (WSA) model as one of several methodologies to achieve project goals of increased market linkages and sustainability for women farmers in the Upper West Region of Ghana. With a vested interest in the growth and empowerment of women farmers, WSAs provide women farmers with information and embedded services in order to better integrate farmers into markets. This woman-to-woman model addresses the unique skills required to be a successful woman-centric intermediary in the soy value chain and is proving to be empowering for women, generating evidence of increased agency and access for WSAs, and to some degree for women farmers themselves.