The following learning paper on customer centricity is the first in a suite of documents from the INNOVATE learning series. This paper provides techniques and insights on improving customer centricity for financial institutions, agricultural companies, and implementers focused on:
- Smallholder farmer behavior,
- Financial services delivery for smallholder farmers,
- Customer segmentation,
- Testing and promoting innovation processes and mindsets,
- Applying a customer-centric lens, and
- Stimulating the adoption of agricultural innovations.