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INNOVATE Learning Paper Starting Small Pathways to Customer Centricity

Tagged in Agriculture, Finance, INNOVATE

INNOVATE Learning Paper Starting Small Pathways to Customer Centricity

Summary

The following learning paper on customer centricity is the first in a suite of documents from the INNOVATE learning series. This paper provides techniques and insights on improving customer centricity for financial institutions, agricultural companies, and implementers focused on:

  • Smallholder farmer behavior,
  • Financial services delivery for smallholder farmers,
  • Customer segmentation,
  • Testing and promoting innovation processes and mindsets,
  • Applying a customer-centric lens, and
  • Stimulating the adoption of agricultural innovations.