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PAVE Pakistan receiving AwardAbid Ilyas Dar, Project Director PAVE Pakistan receiving award


Taipei, Taiwan, May 28, 2019
– MEDA and Engro Foundation’s PAVE Pakistan project in partnership with Australia’s Department of Foreign Affairs and Trade (DFAT), has been selected as the winner of the Asia Responsible Enterprise Awards 2019 (AREA 2019) under the Social Empowerment category.

The Asia Responsible Enterprise Awards programme (AREA) recognises and honours Asian businesses for championing sustainable and responsible entrepreneurship in the following categories:

  • Green leadership
  • Investment in people
  • Health promotion
  • Social empowerment
  • Corporate governance and,
  • Responsible business leadership

These programmes demonstrate the participants’ leadership, sincerity and on-going commitment in incorporating responsible and ethical values, legal compliance, respect for people and individuals, involvement in communities and protection of the environment into the way they run their businesses.

MEDA’s PAVE (Partnership and Value Expansion) for Inclusive Seed System project in Pakistan is being implemented in conjunction with Engro Corporation and Australia’s Department of Foreign Affairs and Trade (DFAT).The initiative is working work with 4,000 women and men smallholder farmers in close to 200 villages in Punjab, Pakistan, introducing them to seed growing techniques and helping them to become part of the seed supply chain (for rice, wheat and vegetable seed).

These smallholder farmers (majority of whom have less than 10 acres of landholding) will benefit primarily through increased income from value added growing of certified seed and selling their quality harvests to seed processors at a higher price than regular crops. With Engro’s sustained extension and training efforts, farmers will also benefit by learning new farming practices and marketing techniques.

MEDA has ensured integration of women’s economic empowerment frameworks which has led to the target for female farmer registration being exceeded by 50%. The framework ensures that female farmers are brought into the supply chain and included in training and livelihood opportunities.

Click here to learn more about MEDA’s partnership with DFAT.