MEDA Celebrates Successful Conclusion of EMERTA Project in Ethiopia, Creating 30,000 Jobs

Ambassador Joshua Tabah and Helal Ahsan-Ul-Haque at the EMERTA project closing ceremony.
MEDA's Helal Ahsan-Ul-Haque and Canadian Ambassador to Ethiopia Joshua Tabah at the EMERTA project close-out event in Addis Ababa.

Addis Ababa, Ethiopia, May 29, 2024 – MEDA successfully concluded its Ethiopians Motivating Enterprises to Rise in Trade and Agribusiness (EMERTA) project last week, with a close-out event in Addis Ababa.

Implemented with funding from Global Affairs Canada from 2016-2024, the project achieved its goal of increasing sustainable employment and income generation in Ethiopia’s rice, vegetable, and gemstone sectors. It successfully built a more gender-sensitive business environment and strengthened the business performance of producers and micro, small, and medium-sized enterprises (MSMEs).

“We are thrilled to celebrate the successful completion of EMERTA,” said Helal Ahsan-Ul-Haque, MEDA’s Senior Regional Director for East and Southern Africa Programs, at the close-out event. “This project underscores MEDA’s mission and dedication to creating business solutions to poverty and is a testament to our core belief that combining access to finance with tailored capacity and business development interventions delivered through effective partnerships, leads to business growth, job creation, and improved incomes.”

In attendance was Joshua Tabah, Ambassador of Canada to Ethiopia, who congratulated MEDA for exceeding its targets despite unavoidable challenges. “I was pleased to learn, for example, that the project reached over 17,100 producers and 470 businesses, surpassing its target. It did so despite the myriad challenges presented by the COVID-19 pandemic and conflict,” noted Tabah. “I would like to commend MEDA for these and many other positive results. I am confident that development gains from the project will continue to be felt long after its closure.”

Acknowledging the wider business landscape in Ethiopia, Mesfin Abebe, Senior Advisor to the Minister of Trade and Regional Integration of the Federal Democratic Republic of Ethiopia, emphasized, “trade is a vital component of economic development, and the EMERTA project has played a crucial role in enhancing trade opportunities for Ethiopian businesses.”

By reaching 17,170 producers and 470 MSMEs, the EMERTA project exceeded its targets of 16,000 and 275, respectively. Over 30,000 jobs were created under the project and an independent external evaluation indicated a US$2.36 impact benefit from every $1 spent. The success of the EMERTA project was made possible through support from Global Affairs Canada, federal sector ministries, and partners who collaborated and supported the project to achieve its goals.

Learn more about the EMERTA project



  • MEDA (Mennonite Economic Development Associates)

    MEDA is an international economic development organization that creates business solutions to poverty. We work in agri-food market systems, focusing primarily on women and youth in rural communities in the Global South. Our success is measured by income, improved processes, increased knowledge, and the creation of decent work.

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