As MEDA's flagship blended finance program, INFRONT (Impact Investing in Frontier Markets), is in its final year of implementation, the team is focusing its efforts on dissemination and learning. We recently launched two exciting media and communications products to showcase how the project is having an impact in frontier and emerging markets through a combination of investment and technical assistance. This blog will focus on a short film that was created, that features a portfolio company based on Colombia, Rayco and describe the following aspects of the film initiative: process, partner, and promotion.
Last summer the INFRONT team started working with Twice Upon A Time to produce two short documentary films featuring Rayco and Maureauto Colombia, two companies based in Colombia that received a Sustainability Innovation Grant through the INFRONT project. The goal of these two films is to create awareness, generate empathy and present the business case of sustainability and environment, social, and governance (ESG) practices.