As the global population continues to recognize the negative implications humans have inflicted on our environment, organizations such as MEDA remain committed to environmental sustainability. The YouLead (Youth Leadership, Entrepreneurship, Access and Development) project is just one of MEDA’s many projects with crucial environmental objectives. MEDA and Cuso International are partners for better financial inclusion for youth on this project. YouLead has a mandate to promote economic growth by increasing the number of green income opportunities for youth in Cross River State, Nigeria.
Lowering Barriers and Increasing Uptake
In the past few blogs, we have taken you through the journey that we took when developing youth-friendly financial products and services in Morocco, looking at the importance of supporting frontline MFI staff and making the business case for MFIs to offer youth financial products. But have we really accomplished anything? Are more youth accessing financial services?
Let’s begin this final blog entry on our YouthInvest Praxis Series by looking at the strategies that were deployed to facilitate access to and improve usage of our partners’ financial products and services. It was YouthInvest’s philosophy that access to financial services should never be a solitary offering, but should be paired with the appropriate training. This was one of the cornerstones of our approach, where we worked to ensure that clients were not only able to access products appropriate to their needs, but also understood the products and services they were availing.
In our last blog, we looked at making the business case to MFIs to integrate financial (and non-financial) services for young people into their portfolios. One of the drivers we looked at was the need for said products to be low cost. “The cost of youth clients (and youth-friendly products) are comparable to the cost of adult clients. Loan Officers are able to integrate youth into their client portfolios without additional costs.” So how do you do that?
We developed an approach that takes 12 steps or 4 phases to build MFI capacity to offer a new youth-friendly product. In the product development (PD) cycle, we begin with phase 1 – the identify phase – to support partner MFIs in identifying the needs of their new target client. This is accomplished through targeted information gathering, analysis and conducting interviews with current clients and non-client to discern their needs and wants from a new product.
Youth under the age of 30 comprise over 50% of the global population. However, when thinking about offering financial services targeted at this age group, financial service providers (FSPs) often overlook this up-tapped reservoir, particularly in rural areas.
MEDA's YouthInvest project worked closely with Moroccan Microfinance Institutions (MFIs) – Fondation Ardi, Attadamoune and INMAA – to explore questions around the feasibility of integrating youth into their portfolios and whether this made good business sense. Through intensive discussions with MFI management and tailored frontline staff training, we discussed the benefits of working with youth, as well designing new financial credit products that would enhance the MFIs' bottom line.
This blog is an update on the previous entry on the Financial Inclusion for Nigerian Youth, dated February 9, 2015.
MEDA is partnering with Cuso International to improve financial inclusion for youth in Nigeria. The project titled Youth Leadership, Entrepreneurship, Access and Development (YouLead) works with young women and men in Cross River State, Nigeria.
Although youth between the ages of 18 - 30 often represent between 15 - 30% of total active clients in MFI portfolios, they are often labeled as undesirable and risky and many more youth applicants are turned away by Microfinance institutions (MFIs). MEDA's financial institution partners in Morocco, Attadamoune Microfinance and INMAA, wanted their staff to better engage with youth clients as they saw youth as a segment with great market potential. These innovative MFIs – with MEDA support - developed a training program to train frontline staff better address the financial needs of young clients. MEDA documented the efficacy of this training and explored any stated youth client interaction change amongst loan officers (LOs) and MFI staff in our recent Loan Officer Case Study.
The sessions within the training helped LOs and staff identify new techniques for prospecting potential youth clients and provided fundamental training on financial education (only 34% of LOs had been exposed to financial education sessions previously). The LOs added that due to the training, they would be able to improve their communication with youth, aid in increasing the share of youth in their respective portfolios, be able to better cater to youth clients, and provide them the basic information on budgeting, debt management, savings and financial negotiation (all sessions covered in financial education training).