The Jordan Valley Links (JVL) project aims to improve the entrepreneurial and business acumen of women and youth and reduce both market and socio-cultural barriers to their entry for enterprise development. The project provides access to finance and works in food processing; community-based tourism, and clean technologies, ensuring these sectors strive for environmentally sustainability and gender-responsive practices.
JVL champions the adoption of environmentally sustainable practices and clean technologies that minimize harm to the environment and creates positive environmental outcomes. The purpose is to make households and businesses more energy efficient, less wasteful and cost effective. To achieve this JVL is partnering with local private sector and non-governmental organizations to promote and increase awareness about environmentally sustainable practices and clean technology businesses in the Jordan Valley, with the aim to reach 20,000 women and youth and create 500 clean technology businesses.
A consortium of clean technology companies , in partnership with the JVL project, conducted a campaign which aimed to measure environmental awareness amongst households in selected areas as well as its impact on energy bills over a two-month period. In order to facilitate this campaign, Future Pioneers developed relationships with community-based organizations in order to recruit volunteers to spread awareness and disseminate a survey to assess trends in energy consumption.
In total, eighteen CBO’s recruited 108 community influencers as volunteers to assist with conducting the pre and post-surveys. These influencers were provided with materials and training on how to conduct surveys. Over a one-week period, each of the community influencers contacted 50 households. The campaign target was 5,415 people and total number of respondents was 5,043.
The results of the household campaign point to a greater awareness of environmental issues as well as an increased implementation of energy-saving practices. The results align closely to UN Sustainable Development Goal 7 which calls for greater access to “affordable and clean energy” to all. The report featured below gives figures pertaining to specific targets of SDG 7.
Overall energy costs appear to be the most major source of impact from this intervention, as they indicate that electricity bills have decreased significantly. The impacts of this household campaign extend further than just those listed above. By reducing electricity costs throughout Jordan, government subsidies towards energy costs can be reduced which allows the opportunity for funds to be redirected to other economic or social development endeavours. Reducing spending on energy bills also means that households can invest saved money into themselves through education, renovations, or supporting local businesses.
MEDA-JVL’s partnership with Future Pioneers also builds toward national cooperation amongst NGOs and INGOs to encourage better energy-saving practices and promote reduced energy costs. The project has thus facilitated and invested in a tripartite agreement with three national NGOs (Royal Scientific Society, National Energy Research Center and Future Pioneers) and one private-sector company, Green Tech.