According to the Global Impact Investing Network (GIIN), impact investing can be defined as “investments made with the intention to generate positive, measurable social and environmental impact alongside a financial return.”

Imagine starting a business with the mandate of having 20,000 customers within the first week. Sounds incredible, right?

Customer bases build over time through advertising, word of mouth, new partnerships, and sometimes expansion into new product lines or geographies. It makes good business sense to start small, test a business model, and improve it as you expand.

MEDA approaches business development the same way.