From August 26 to September 1, GROW’s communications team was busy visiting the offices of all our Key Facilitating Partner organizations in order to facilitate a refresher training and capacity building discussion on MSCs. MSC is short for Most Significant Change stories, and is MEDA’s version of a client success story. The template features three main sections: relevant background of client, change the client is reporting and why the change is significant to him/her. Basically it’s one of the ways we collect qualitative (or narrative data) and it allows us to track the project’s success on an individual basis. In addition to individual stories, a few are tracked over the life of the project in order to provide a complete view of the impact.
KFPs are required to submit stories quarterly, and, currently, we have over 40 stories in our catalogue that highlight diverse project areas including conservation agriculture, gender, farming as a business, our value chain partners, technology adoption and financial literacy, among others. Last year, the KFPs all attended a training session on MSCs conducted by GROW’s Senior M&E Manager from HQ and its former in-country M&E Manager. Story quality definitely improved after this workshop and they have been gaining more and more traction, even over the eight months I’ve been in the country. Stories were shared by the KFPs at our annual PAC meeting, they are included in our Annual Report, shared with our donor and partners, appear on our social media feeds, are included in GROW and MEDA fundraising appeals and requested by other managers from HQ for various other purposes.