I liked this quote in a book I’m reading called Designing Delivery by Jeff Sussna:
"In order to succeed in the age of disruption, companies must change their basic approach. They need to shift their emphasis from perpetuating stability to disrupting themselves. Instead of excelling at doing the same things better, faster, and cheaper, they need to challenge themselves to continually do different things, and continually do them differently. They need to learn to value learning over success, and to value the ability to change direction over the ability to maintain course. In other words, they need to shift their core competency from efficiency to adaptability"
Disruption is the word for our times. Everything is disruption. Everyone is disrupted. Assumptions about the world and the future made easily at the beginning of 2020 are upended. New markets are emerging, and old ones are dying. New realities show us new problems to solve, and in that chaos lies opportunity.