MEDA Blog
Kristina Kuznetsova is the Monitoring & Evaluation and Marketing manager for MEDA's Ukrainian Horticulture Business Development Project (UHBDP). In her role she manages three directions of M&E: quantitative data capture, qualitative research and focus groups, and marketing activities of the project including webpage and social network management, as well as visual content. Kristina's passion is in bringing innovation and modern approaches to the field and farmers. She does it with the help of data, on-line platforms and IT-solutions for decision making. Prior to joining MEDA, Kristina was a managing director at Datalab Agro Ukraine - a young company that develops and implements farm management software solutions. Kristina has a Masters Degree in Horticulture from the University of Bologna in Italy and Technical University of Munich, Germany, Agricultural Faculty. She is the Ukraine country representative for Young Professionals for Agricultural Development. In her free time she is engaged with voluntary projects, writes blogs about agriculture in different countries and locations and enjoys sailing and learning languages - especially German and Italian.

Inclusive value-chain development: finding a place for women and youth

kristina at FAO event1

***This blog was originally posted on ypard.net***

The recent FAO and ITC event “Regional workshop on the WTO (World Trade Organization) instruments in the interest of Agribusiness and on export promotion” invited a discussion on building inclusive value chains in light of small-holder producers. Participants at roundtable were FAO and ITC (International Trade Center) Staff, international consults and Ministry representatives from Post-soviet countries and Latin America, several NGOs from the development sector.

YPARD Ukraine was part of the panel, and as the YPARD Ukraine country representative, I put together several examples of inclusive value chains.

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How do you measure happiness? We find the answer in Ukraine.


Ukraine

What is happiness?

Is it a feeling? A choice?

What brings people happiness?

These are questions that inspired MEDA’s Ukrainian Horticulture Business Project (UHBDP) team to create a happiness survey for their clients.

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