Kristina Kuznetsova is the Monitoring & Evaluation and Marketing manager for MEDA's Ukrainian Horticulture Business Development Project (UHBDP). In her role she manages three directions of M&E: quantitative data capture, qualitative research and focus groups, and marketing activities of the project including webpage and social network management, as well as visual content. Kristina's passion is in bringing innovation and modern approaches to the field and farmers. She does it with the help of data, on-line platforms and IT-solutions for decision making. Prior to joining MEDA, Kristina was a managing director at Datalab Agro Ukraine - a young company that develops and implements farm management software solutions. Kristina has a Masters Degree in Horticulture from the University of Bologna in Italy and Technical University of Munich, Germany, Agricultural Faculty. She is the Ukraine country representative for Young Professionals for Agricultural Development. In her free time she is engaged with voluntary projects, writes blogs about agriculture in different countries and locations and enjoys sailing and learning languages - especially German and Italian.

Celebrating International Rural Women Day at UHBDP

Ukarine UHBDP

According to the UN, women comprise an average of 43% of the agricultural force in developing countries. There is no denying that women play a pivotal role in local economies – particularly in rural, agricultural communities.

In southern Ukraine, 60% of MEDA’s clients live in rural areas. In many countries, women are the predominant caregivers and stewards of the home in addition to generating income. 

MEDA’s Ukrainian Horticulture Business Development Project (UHBDP) has become a platform for knowledge exchange for thousands of women from rural and urban areas, giving them self-confidence and support in their business initiatives. Together they encourage each other to not stop and not be afraid of change, because change is worth it.

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Inclusive value-chain development: finding a place for women and youth

kristina at FAO event1

***This blog was originally posted on***

The recent FAO and ITC event “Regional workshop on the WTO (World Trade Organization) instruments in the interest of Agribusiness and on export promotion” invited a discussion on building inclusive value chains in light of small-holder producers. Participants at roundtable were FAO and ITC (International Trade Center) Staff, international consults and Ministry representatives from Post-soviet countries and Latin America, several NGOs from the development sector.

YPARD Ukraine was part of the panel, and as the YPARD Ukraine country representative, I put together several examples of inclusive value chains.

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How do you measure happiness? We find the answer in Ukraine.


What is happiness?

Is it a feeling? A choice?

What brings people happiness?

These are questions that inspired MEDA’s Ukrainian Horticulture Business Project (UHBDP) team to create a happiness survey for their clients.

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