According to the UN, women comprise an average of 43% of the agricultural force in developing countries. There is no denying that women play a pivotal role in local economies – particularly in rural, agricultural communities.
In southern Ukraine, 60% of MEDA’s clients live in rural areas. In many countries, women are the predominant caregivers and stewards of the home in addition to generating income.
MEDA’s Ukrainian Horticulture Business Development Project (UHBDP) has become a platform for knowledge exchange for thousands of women from rural and urban areas, giving them self-confidence and support in their business initiatives. Together they encourage each other to not stop and not be afraid of change, because change is worth it.