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Jordan Valley Links

Enterprise Development for Women and Youth in the Jordan Valley

Jordan Valley Links

2016 - 2021

In the Jordan Valley, entrepreneurs in general have poor and limited access to markets, business development services, and finance; these constraints are particularly exacerbated for women and youth. In addition, societal and cultural perceptions towards women’s and youth’s work and their role in entrepreneurship are neither encouraging nor favorable. As a result, promising entrepreneurs are not able to bring their good ideas to fruition or to develop job-creating businesses at a time of heightened economic fragility in Jordan. Entrepreneurship, innovation and risk-taking among women and youth are hindered by the lack of support, infrastructure, and cultural restrictions.

Overview

Goal:

To increase the contribution by Jordanian women and youth to Jordan’s economic growth. This will be done by improving entrepreneurial and business acumen of women and youth and by reducing barriers to entry (market and societal/cultural) for enterprise development.

Reach:

25,000 women and youth

Funder:

Global Affairs Canada

Media

The Jordan Valley Links project organized a learning event and bazaar on December 5-6, 2019.

Qalsoom

Qalsoom’s Kitchen - A women entrepreneur emerges as a role model in Um Qais

Al Harra Fogga Café

Al Harra Fogga Café - A budding youth-led enterprise Supporting Saleh to grow his new business

Anwar Al Shwayat

Biscuits Baked with the Flavour of Hope - Local entrepreneur Anwar Al Shwayat

Wijdan

Intelligent Blooming - Wijdan operates a nursery, where she sells plants, flowers and an array of herbs

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