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Jordan Valley Links

Enterprise Development for Women and Youth in the Jordan Valley

Jordan Valley Links

2016 - 2021

In the Jordan Valley, entrepreneurs in general have poor and limited access to markets, business development services, and finance; these constraints are particularly exacerbated for women and youth. In addition, societal and cultural perceptions towards women’s and youth’s work and their role in entrepreneurship are neither encouraging nor favorable. As a result, promising entrepreneurs are not able to bring their good ideas to fruition or to develop job-creating businesses at a time of heightened economic fragility in Jordan. Entrepreneurship, innovation and risk-taking among women and youth are hindered by the lack of support, infrastructure, and cultural restrictions.



To increase the contribution by Jordanian women and youth to Jordan’s economic growth. This will be done by improving entrepreneurial and business acumen of women and youth and by reducing barriers to entry (market and societal/cultural) for enterprise development.


25,000 women and youth


Global Affairs Canada

Success Stories

Intisar, entrepreneur in Jordan

Intisar’s Husband Supports Her

A Jordanian woman becomes an entrepreneur with her husband’s support. “My husband was my first customer”, says Intisar Al Marabi, a new food entrepreneur selling pickles in an impoverished area in Balqa governorate in Jordan, northwest of the capital Amman

Read Intisar's Story
Samah inside the Bed and Breakfast

Samah and Ibrahim’s Bed & Breakfast

To get to where she is today, Intisar had to get past a few barriers that usually stop women from entering the business world in Jordan. The main constraint was the way the community criticizes her as a woman who leaves her house to earn a living. Another was her lack of knowledge in business management and fear of failure.

Read About the Bed & Breakfast

Latest News

Treasures of the Valley

Treasures of the Valley

The Jordan Valley Links project organized a learning event and bazaar on December 5-6, 2019.

Watch video from the event



Qalsoom’s Kitchen - A women entrepreneur emerges as a role model in Um Qais

Al Harra Fogga Café

Al Harra Fogga Café - A budding youth-led enterprise Supporting Saleh to grow his new business

Anwar Al Shwayat

Biscuits Baked with the Flavour of Hope - Local entrepreneur Anwar Al Shwayat


Intelligent Blooming - Wijdan operates a nursery, where she sells plants, flowers and an array of herbs

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