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MEDA INNOVATE

Adoption of Agricultural Innovations through Non-Traditional Financial Services


INNOVATE – Adoption of Agricultural Innovations through Non-Traditional Financial Services, is a three-year initiative implemented by MEDA and funded by the International Development Research Centre (IDRC). With a portfolio of 10 projects, MEDA is assessing the potential of non-traditional finance to enable large scale adoption of agricultural innovations among women and men smallholder farmers in South Asia, South America and East Africa.

The INNOVATE learning agenda features a series of publications, learning events, and final conference based on core themes emerging from the portfolio, including customer centricity; smallholder household norms​; smallholder products and services; and policy and ecosystems change​.

The learning agenda is tailored for policymakers, donors and practitioners supporting smallholder farmers and agricultural finance initiatives with the goal of providing actionable research and insight for policymaking and program design.

Latest Works

Explore new research and insights from INNOVATE and our partners.

MEDA Publication - A Customer Centric Lens for Adaptive Good Agricultural Practices - GAP
A Customer Centric Lens for Good Agricultural Practices

Author: MEDA INNOVATE

Learning Paper: Why industry actors need to broaden Good Agricultural Practices’ (GAP) agronomic perspective to include a business orientation centered on specific markets, and adopt a customer centric perspective that treats smallholder farmer segments differently.

Partner Publication - A Case Study of the Chithumba Model - Agronomy Technology Limited
A Case Study of the Chithumba Model: A Non-traditional Finance Mechanism to Improve Access to Farm Inputs in Malawi

Author: Agronomy Technology Limited

Partner Publication: Case study on smallholder demand and adoption of pre-harvest finance for farm inputs, agricultural extension services, and marketing assistance — services offered through the Chithumba model of non-traditional finance.

MEDA Publication - Starting Small - Pathways to Customer Centricity
Starting Small: Pathways to Customer Centricity

Author: MEDA INNOVATE

Learning Paper: Techniques and insights for financial institutions, agricultural companies, and implementers to improve customer centricity in smallholder finance and stimulate agricultural innovation adoption.

Learning Agenda

The core learning themes for INNOVATE emerged from the portfolio projects and industry insights and trends, to address the following questions:

Customer Centricity

How does customer centricity enable firms/organizations design and offer products and services that meet smallholder customer needs and demand?

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Smallholder Household Norms

How do smallholder households prioritize business decisions, purchases and investments for upcoming crop cycles alongside competing household needs?

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Smallholder Products & Services

What are the key features and terms of financial products/services smallholder segments require to adopt new innovations or technologies?

What are the key features of new innovations/technologies smallholders require (or prefer) to try and buy?

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Policy and Ecosystems Change

What are the policy implications to enable firms/organizations and governments to better serve and align products (extension, finance and technologies) to meet smallholders needs?

Read More...

Interested in learning more about INNOVATE?

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