INNOVATE – Adoption of Agricultural Innovations through Non-Traditional Financial Services, is a three-year initiative implemented by MEDA and funded by the International Development Research Centre (IDRC). With a portfolio of 10 projects, MEDA is assessing the potential of non-traditional finance to enable large scale adoption of agricultural innovations among women and men smallholder farmers in South Asia, South America and East Africa.
The INNOVATE learning agenda features a series of publications, learning events, and final conference based on core themes emerging from the portfolio, including customer centricity; smallholder household norms; smallholder products and services; and policy and ecosystems change.
The learning agenda is tailored for policymakers, donors and practitioners supporting smallholder farmers and agricultural finance initiatives with the goal of providing actionable research and insight for policymaking and program design.
How does customer centricity enable firms/organizations design and offer products and services that meet smallholder customer needs and demand?
Policy and Ecosystems Change
What are the policy implications to enable firms/organizations and governments to better serve and align products (extension, finance and technologies) to meet smallholders needs?