“My husband was my first customer”, says Intisar, a new food entrepreneur selling pickles in Balqa governorate in Jordan, northwest of the capital Amman.

To get to where she is today, Intisar had to get past a few barriers that usually stop women from entering the business world in Jordan. The main constraint was the way the community criticizes her as a woman who leaves her house to earn a living. Another was her lack of knowledge in business management and fear of failure.

These barriers left Intisar feeling unproductive and disheartened. “I wanted to do something beneficial with my time”, says the 39-year-old mother. But that wasn't the only challenge, Intisar also needed to convince her husband Imad to agree to let her register for training in pickle making, business planning, and basic accounting.

Her husband had his reservations.

In 2005 the Royal Society for the Conservation of Nature (RSCN) established a one-of-a-kind ecolodge in the heart of Wadi Feynan in Dana Biosphere Reserve named Feynan Ecolodge. Four years later, a partnership was initiated between the RSCN and EcoHotels, a local Jordanian company, who took over the management and operational responsibilities of the lodge and transformed it to internationally acclaimed ecolodge. Feynan, with more than 20 international awards, provides visitors with a plethora of unique and authentic experiences while contributing to the conservation of the Dana nature reserve.

When Shwe In Thu (SIT), a nongovernmental organization in Myanmar, introduced the Improving Market Opportunities for Women project to the village of That Yet Sin, the women responded to the opportunity by forming the Village Saving and Loan Association. Daw Thu was eager to join, but her husband did not support that idea. She was very determined and persuaded him by agreeing to finish all her household chores first, before attending the group meeting. Daw was also responsible for taking care of her in-laws, as well as her two children. But she managed. She enjoyed the group and signed up for their gender and leadership training. Daw Thu gained in skills and confidence, and eventually became well-known as an eloquent speaker during village meetings.

But Daw Thu didn’t stop there.

Poverty kept Daw Nan Hla Tin from getting an education when she was a child. After she married, she found work as a domestic laborer in Thailand, but returned to Myanmar after the birth of her first child. At home, she used her savings to open a tiny grocery store, but her income was not stable and she often ran out of operating funds because she didn’t know how to budget or keep accounts.

Innovation is one of those buzzwords that has gained a lot of traction in recent years. It is easy to associate this word with technology or something that is unique and complex. But at its core, innovation is simply a new method, idea or product. It doesn’t have to be a crazy idea (although these are good too).

At MEDA, many innovations may seem simple, but really, they are complex and nuanced. A project that perfectly highlights this idea of innovation is MEDA’s BEST Cassava project.

Coconut oil.

You can find it in supermarkets across North America.

But have you ever wondered where it comes from?

In 2016, Kenya exported 1.3% of the world’s coconut oil. The majority (88%) of that was destined for the United States.

Kwale County, Kenya, is known for its abundance of coconut palms, which thrive in the area’s highly nutritional soil and fresh air coming off the Indian Ocean.

Kwale Coconut Processors Limited (KCPL) is a certified fair trade organic producer of coconut oil. Based in Kenya, Kwale Coconuts strives to “continuously develop and maintain a highly productive base of certified organic coconut farmers and a professional production facility.”

With the global success of Black Panther, audiences are sending a clear message – representation matters.

But it extends beyond Hollywood.

Representation is important in all fields. When a young girl sees herself as a director, scientist or business owner, it affirms that her dream is valid, and more importantly - possible.

Too often, women have been written out of their own stories. That’s why representation is integral. It completes the story through visibility.

Jane Maina knows how important representation is in her community.

With the unemployment rates in Kenya hovering around 11% and unemployment among youth (ages 15 – 24) double that at 22.1% - many look to agriculture, construction and extractive sectors for viable employment. However, while many job opportunities exist in Nairobi, there are limited opportunities outside the capital.

MEDA’s Maendeleo Sawa (M-SAWA) project is actively working to combat this statistic by empowering people through private equity investment (PEI) and matching grants.

M-SAWA’s PEI capital has made over $18 million CAD available to SMEs in partnership with the Canadian government. Their matching grant program is currently benefiting 20,000 of these small enterprises – 52% of which are led by women.

Gloria is one such young woman.

RIHAB

Rihab, a university student in English, her sister Rayan, an anesthesiologist, and their friend Nalhla, an architect, are all graduates of the project’s business and entrepreneurship training program.

After graduation, they established a business designing scarves, which they now proudly call Scarfy Fashion. The three ladies have created a solid partnership and officially registered their brand at the Chamber of Commerce in Tripoli.

Scarfy Fashion creates fashionable designs for Libyan women who wear a hijab and like to stand out. The scarfs are produced in Dubai to ensure they are high quality. These three women entrepreneurs recently used Facebook and Instagram to advertise online, appealing to younger women.

After successfully launching their business and receiving a number of online orders for their specially designed scarfs, they’re now trying to broaden their range of products to meet what young Libyan ladies are looking for in the world of fashion. This has led them to include unique scarf designs and abayas, loose robe-like dresses, embellished with high-quality crystals in the product offerings.

Assibi Sumani, a soybean farmer, is married and lives with her husband and five children in northern Ghana. Before Assibi became involved with MEDA’s GROW (Greater Opportunities for Rural Women) project, life had many financial challenges for her family. The couple struggled to pay their children’s school fees and lacked the resources to make basic improvements to their home.

“Good shelter was a problem to me and my family,” said Assibi. “The roof I was lying under was very bad and my children and I were at the mercy of bad weather. My children were frequently attacked with malaria and sometimes dangerous reptiles.”

Two years ago, Assibi joined GROW. She still remembers the field officers coming to her community to conduct a training session on financial management. The field officer told the women a story about a Mr. Abu and his wife who were trying to manage their resources to achieve their plans. The couple sat together and budgeted so that they could reach their goal.

Ruslan Panchenko, 21, is following his family's farming legacy and has been growing grapes for the past 5 years.

"My father was engaged in grapes initially. He planted a few bushes for himself, but he has no time take care of them," says Ruslan. Growing started as a hobby but soon developed into a passion for the business of grapes. 

Ruslan regularly visited MEDA's UHBDP (Ukraine Horticulture Business Development Project) project events to network and to exchange lessons learned with other UHBDP participants. He wanted qualitative and systematic information about growing grapes, notably how to select and breed new varieties.

". . . the people who work in the project, are very open - they always meet clients' needs. All the selection of grapes is a private development, everything that I know I learned from owners in private business."

Migdonia Caballero has lived more than 50 years in Guacucal, close to Mombacho Volcano, on the outskirts of Granada. She’s been a farmer since an early age, because her parents were also farmers.

She is a mother of eight adult children, six girls (two of whom are twins) and two boys. She has 11 grandchildren. Migdonia raised her children alone for 10 years after her husband passed away. She’s taught them about farming, through which four of them support their families today.

As part of the MicroLead project, MEDA worked with UGAFODE Microfinance in Uganda to provide a safe and regulated savings environment for their clients.

Owen Mugyerwa has worked at the UGAFODE Lyantonde branch for over a year. While he started as a sales and marketing officer, he now serves as one of the branch’s credit officers. Before working at UGAFODE, Owen worked at both Stanbic and Crane Bank as a contract employee, but he is much more excited about his permanent position at UGAFODE and the security he now has.

As part of the MicroLead project, MEDA worked with UGAFODE Microfinance in Uganda to provide a safe and regulated savings environment for their clients.

Generous Atwemerireho has been working at UGAFODE for 12 years. She started straight out of university as a credit officer and has been a branch manager for eight years. She is responsible for UGAFODE’s operations in Lyantonde, one of its largest branches.

Lyantonde was one of four branches selected for the GroupSave product pilot in part due to its strength and size as a branch. The branch currently has 3,050 in active voluntary depositor clients and 1,763 active borrowers.

As part of the MicroLead project, MEDA worked with UGAFODE Microfinance in Uganda to provide a safe and regulated savings environment for their clients.

Jokas Nuagabe, 34, is a sales and marketing officer at UGAFODE Microfinance Limited. Jokas currently lives in Kampala with his wife, Gloria, and two children. Jokas was born in Ntungamo and moved to Kampala 10 years ago to work in commercial banking.

One year ago, Jokas made the shift to microfinance and UGAFODE. He is the savings supervisor and a key member of the team developing and launching UGAFODE’s savings product for informal savings groups called GroupSave.

As part of the MicroLead project, MEDA worked with UGAFODE Microfinance in Uganda to provide a safe and regulated savings environment for their clients.

Mugagga Sekyanzi, 26, is a born entrepreneur. Beginning with his organic sugar business at age 13, he has invested and reinvested his experiences and resources into the business he manages today, Mugagga Industries Uganda Ltd.

“I failed 100 times plus. Other people started laughing at me, saying, ‘You know, now, you have failed 100 times. Why don’t you give up?’ But for me, whatever mistake I did, it was a step forward in my sight. I would discover one way that does not work. If I make 100 mistakes, it means I have discovered 100 times which would not work.” Now based in Mhoro, he manufactures and supplies a diverse portfolio of products, including soap, jelly, organic sugar, perfume, and eucalyptus.

As part of the MicroLead project, MEDA worked with UGAFODE Microfinance in Uganda to provide a safe and regulated savings environment for their clients.

Kagadi United, a group of 22 boda boda (motorcycle) drivers in Uganda, was created when it joined UGAFODE Microfinance two years ago. For many members, UGAFODE has been the first bank they have ever interacted with. The group has been dedicated to saving as a group, meeting weekly, and transferring the money to their joint account.

After a year of saving in their GroupSave account, the group divides the money and begins its next cycle. They have taken their savings practices further, with some participating in secondary savings groups intended to solve “quick problems.” The group shows it’s possible to save big no matter what your job or circumstances, with some setting aside as much as 10,000 shillings per week (about $2.75 US) for their GroupSave account, 20,000 per month in an ordinary savings account, and 20,000 per month in another informal savings group.

Ato Solomon is a processor in Woreta town, in a village called Menhar. His residence is located next to his business site.

He has been in business, collecting grains and selling to processors, for 15 years. Since 2007, he established his own processing business and engaged in grain processing—focusing on rice. In addition to rice, he processes and wholesales oats and rough peas. He has two rice de-hauling/polishing machines and four employees.

Solomon is married and he has two daughters. His sister and a housekeeper are other members of the family that he supports financially. His wife helps him with the business activities.

He has received working capital loan from Bunna International Bank, a private bank in Ethiopia, of 180, 000 birr (about $10, 000). His previous loan history is from a local microfinance institution called Amhara Credit and Saving S.C, with a maximum amount of 5,000 birr.

The loan from Bunna Bank is the first of its type and amount in his life. This loan enables him to buy and process in bulk, which has increased his revenue to a large extent. He is able to collect more paddy rice by giving cash advances to 15 farmer-traders for 5,000 birr each. Furthermore, he is engaged in buying processed rice and wholesaling to retailers in Addis.

Now he is able to compete with other big processors in town. This is a result of his added financial capacity to attract more customers with the immediate cash payments he can make. Even though he has accessed the loan recently, already he is able to see the difference in terms of increased numbers of customers and the higher revenue generated. He believes that he will make his monthly loan repayments without any delay. Solomon anticipates more benefit from the additional working capital and realizing the impact of the loan in his life in the near future.

Asetu Tipeani Amadu, is a soybean farmer and the lead farmer of her group in the Nyoli community of Wa West District in MEDA’s GROW project.

Through her active participation in the Naamwin Sunte group (meaning “God help us”), Asetu became a Lead Farmer and had the opportunity to participate in training sessions in the areas of best agronomics practices, group dynamics and soybean utilization. During the farming season:

“I successfully cultivated 0.5 acre of soybean for household consumption due to its high nutrition. I also adopted no-tillage farming to make my production cost lower. I have increased my farm to one acre this year and expected to harvest about seven bags at the end of the season.”

Asetu is one of the only nine women to win an Assembly seat and will represent the silent voices of more than 600,000 women and children when she helps the Assembly make investment decisions.

And in the villages they dance with joy. We were honored again and again with music and dance and clapping and singing. We were thanked for coming to see them and for being supporters. And we brought Mary Fehr and Sarah French, who cycled across Canada last summer as part of Bike to GROW to raise money for them and other women like them in the GROW project.