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MEDA focuses on reducing barriers to economic inclusion for excluded populations, especially women, youth and rural populations. We work with diverse partners, particularly the private sector, to create sustainable market access for our end clients.

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International Women's Day Series
Feb
22

Measuring Women's Economic Empowerment: Are We Moving the Needle?

To mark International Women’s Day 2017, MEDA is highlighting important issues and voices around women’s economic empowerment and gender equality in the area of economic development. This is the fourth in our “Be Bold for Change” blog series celebrating the power of women entrepreneurs and their partners around the world.

We all know what gets measured gets done. If we are measuring attendance at a particular training, the training will take place and will likely be well-attended. If we are measuring adoption of a new farming technique, chances are there will be efforts to support farmers in adopting. If we are measuring redemption of equipment discount vouchers, there will be activities in place to distribute the vouchers and disseminate information on the merits of the equipment. When the targeted outcome is women’s economic empowerment, having clear indicators for measurement is equally important, but far more complex. How do we know we are making a real difference in the lives of our female clients? Are we moving the needle?

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Feb
14

What does International Women’s Day mean to me?

Through the Garden Gate Afghanistan
To mark International Women’s Day 2017, MEDA is highlighting important issues and voices around women’s economic empowerment and gender equality in the area of economic development. This is the third in our “Be Bold for Change” blog series celebrating the power of women entrepreneurs and their partners around the world.

Catherine Sobrevega (center) in Afghanistan, with her previous MEDA’s project, Through the Garden Gate, in Afghanistan.

I always look forward to International Women’s Day (IWD) as it is celebrated differently in form and structure worldwide. In the Philippines, where I am from, I cannot remember any celebration that I have been part of. I am sure there is an IWD celebration somewhere, but it is mostly celebrated by women’s right activist groups — not by ordinary people or companies. This is likely because men and women treat one another equally. I grew up knowing that there is no difference between us – all of us can go to school, all of us have access to information and opportunities.

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Feb
13

Financial Inclusion for Young Women – Voices from YouLead Nigeria


Mark Akpan Program Manager Financial Inclusion
Financial Decisions by Gender
Asset ownership by gender
To mark International Women’s Day 2017, MEDA is highlighting important issues and voices around women’s economic empowerment and gender equality in the area of economic development. This is the second in our “Be Bold for Change” blog series celebrating the power of women entrepreneurs and their partners around the world.

How do you effectively reach a majority of people to discuss financial inclusion in Nigeria? Mark Akpan, Program Manager Financial Inclusion

Radio is the main source of news and information in Cross Rivers State, Nigeria. During my January 2017 visit to the YouLead project, implemented with Cuso International, Mark Akpan and I had the opportunity to visit Hit FM Cross River State to talk about Access to Finance for youth. We shared our understanding and approach towards addressing gender inequalities in this sector.

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Feb
06

Changing climate: changing risks, changing opportunities

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To mark International Women’s Day 2017, MEDA is highlighting important issues and voices around women’s economic empowerment and gender equality in the area of economic development.This is the first in our “Be Bold for Change” blog series celebrating the power of women entrepreneurs and their partners around the world.

Woman rice farmer in Myanmar

Climate change looms as a huge factor in poverty alleviation, and thus an issue MEDA is grappling with. It’s something that hits poorest people the hardest, since they have the fewest resources to prepare for and rebuild after climate shocks. The World Bank estimates it will push 100 million additional people into poverty by 2030. The United Nations says climate change is also a potential driver of conflict, a “threat multiplier.” Among its consequences: food riots and unrest triggered by spiraling prices; clashes between farmers over land and water; competing demands on dwindling water supplies for irrigation or for cities.

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Nov
24

Empowering Women and Girls through Sport


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FIFA’s U-17 Women’s World Cup was held in Jordan this past October. For the first time ever, these games were held in the Middle East and in a country that is currently surrounded by other nations experiencing much conflict and instability. In fact, the stadium in Irbid is mere miles away from the Syrian border and residents can often hear the sounds of bombs and artillery fire from across the border. I happened to have the good fortune to be in Jordan for the games and witness how young women footballers are regarded in a traditionally conservative part of the world. The experience was very emotional for me for a number of reasons.

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Nov
24

16 Days of Activism & the White Ribbon Campaign

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Today marks the beginning of two important global campaigns, 16 Days of Activism (Nov 25-Dec 10) and the White Ribbon Campaign (Nov. 25). Both global campaigns advocate for the eradication of gender-based violence and, broadly, the empowerment of women.

In GROW, our project in Ghana, the team engages with male gender activists to promote equity with respect to caregiving, fatherhood, and division of labor.

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Nov
21

Supporting Women-run Social Enterprises: Helping Entrepreneurs to Help their Communities

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When is a trade fair more than a trade fair?

In September, Trade + Impact held its first Summit in Morocco, bringing together women-run social enterprises, international buyers and potential investors. The Summit featured products from two key sectors: handicrafts and agribusiness for cosmetics. These sectors were chosen because they employ significant numbers of women, and additionally, have huge growth potential. Markets for each of the sectors are estimated at USD 30 billion, and global demand is growing.

Like many sectors, handicrafts and natural cosmetics face significant barriers to profitability and growth. Structural barriers, such as tariffs and taxes on inter-African trade, present challenges. Reliability of shipping and transportation cause delays in deliveries and increased costs. In addition, these sectors are very fragmented, with large numbers of small producers working in relative isolation. Access to materials is an ongoing challenge, particularly sustainable materials. Producers working in handicrafts and cosmetics face challenges in accessing financing, and very few of those attending the Summit had ever accessed a loan, outside of money borrowed from friends or family members.

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Sep
01

The Emerging Development Ecosystem

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Meade Center for American Theater, Washington D.C. hosted the Devex World conference 2016.On June 14, I made my way down to southwest Washington, DC to the Mead Center for American Theater to attend the Devex World conference. The website informed me this was the global development event of the year! From among its line-up of impressive speakers, the conference created five thematic tracks: Data Revolution, From Story-telling to Movement Building, New Funding Models, Innovating at Scale, and Business Transforming Development

Needless to say, my interested was piqued and the conference did not disappoint.

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Aug
24

A Business Plan Competition for Young Entrepreneurs – YouLead’s Youth Entrepreneurship Business Support Plan

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Fishery Start-Up: Ellah Friday in front of his two earthen ponds
Lilian Wayas of Obudu, stands in front of her two plots of land. Her start-up business is called ‘LilyBest Casava’

MEDA is currently partnering with Cuso International in Nigeria on the Youth Leadership, Entrepreneurship, Access and Development (YouLead) project. The Youth Entrepreneurship Business Support Plan (YEBSP) is one of the many activities aimed at improving access to finance for young entrepreneurs. The YEBSP has been designed and administered as a business plan competition for youth, between the ages of 18-35, who have completed or are currently enrolled in YouLead’s entrepreneurship training program. The YEBSP is meant to kick-start youth-led businesses in the natural resources sector with funds ranging from 100,000 to 300,000 naira (approximately CAD$400 -$1200).

The first and pilot phase of the YEBSP was launched in April 2016 and the results were recently announced on August 9, 2016 [1], after a long process of selection and verification.

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Jun
03

Unlocking possibilities for dry season agriculture

Implementing Keyhole Gardens to Improve Food Security for Women in Ghana

When the tropical storms subside and the dust begins to gather, farmers in Ghana become concerned about how to sustain their gardens. With water scarce during the dry season, water retention becomes a challenge. MEDA targeted its keyhole garden project towards women because women produce 70% of Ghana’s food crops. As a result, they have a direct connection with expanding crop cultivation and providing their families with sufficient nutritional needs. Funded by the Bill & Melinda Gates Foundation, the project’s goal was to extend the growing season for female farmers.

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May
12

Meet the women growing soybeans and progress in northern Ghana

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Agro-entrepreneurs. An intriguing word for those like myself entering the business world and being enthralled by realities of nonstop work-education. So far today, I have been talking to 12 agro-entrepreneurs on the four-hour bus ride through stark Sahel countryside in northern Ghana, and I have come upon a meaning for this word. For these women, today, and everyday, it means: leader remade. Meet the GROW women: 12 Lead-Farmers who represent over 20,000 women agro-entrepreneurs who have chosen to remake their gruelling hours tilling the fields to work to their benefit - and in the process, revolutionize the idea of the women business leader.

I feel bonded to these remarkable business leaders through our collaborations on the GROW project. The acronym stands for Greater Rural Opportunities for Women and today we ride to the city of Tamale for the 2016 Annual Pre-Season Conference: a semi-annual business expo for agro-entrepreneurs, equipment suppliers, soybean processors, and financial backers. As we pass anthills the height of single-storey buildings, my thoughts keep returning to how best to do something I have not yet attempted and which just so happens to be my prime task of the day: marketing for agro-entrepreneurs.

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May
09

What can we learn from Project Evaluations? MEDA Shares Results of Impact Evaluation

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From 2008 to 2014, MEDA implemented the YouthInvest project in Morocco and Egypt.  During that time, we reached over 63,000 youth with financial and non-financial services, and built the capacity of our partner staff to provide skills training and financial products to youth.

But this is not the whole story.

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Apr
12

Announcing findings from YouthInvest

There are approximately 1.3 billion young people in the world between the ages of 15 and 24, and one in five live in Africa. This is the largest cohort of youth the world has ever seen. To be a force for positive change, these young people need opportunities that will help them thrive - access to training, education, jobs and financial services. And yet, youth are three times more likely to be unemployed than adults. They also are 33% less likely to have a bank account, and 40% less likely to have saved formally than adults. MEDA is supporting young people around the world with increased access to sustainable economic opportunities.
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Mar
14

Growing Entrepreneurs, Growing Opportunities for Generations to Come

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Werkinish Ethiopia

“I never thought that these kind of days would come for me and my daughter. I never thought weaving would change our lives like this!” – Werkinesh Wade

MEDA launched its first project in Ethiopia in December 2010, Ethiopians Driving Growth through Trade and Entrepreneurship (EDGET), a rice and textile value chain project funded by Global Affairs Canada. The project aimed to increase incomes for 10,000 men and women farmers and textile producers in three regions of Ethiopia: Amhara, Southern Nations, Nationalities, and Peoples’ Region, and Addis Ababa. EDGET, which means ‘progress’ in the Amharic language, concentrated on integrating smallholder rice farmers and textile artisans into high value markets through increased market linkages and enhanced productivity.

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Mar
14

Can Corporate Partnerships Promote Gender Equality?

With 2015 behind us and a new year on the horizon, what have we learned and where can we focus in 2016? In September 2015, the McKinsey Global institute launched a report that provided hard data to show the scale of the global economic deficit caused by gender inequality. The key finding is now often quoted: if women’s participation in the economy was on par with men’s it would add $28 trillion to the annual global GDP by 2025. This is a clarion call to action but the path is much harder to navigate. To achieve gender parity globally would require huge investments in societal and political will and resources. It would require sweeping attitudinal changes toward a valuation of women’s work (productive and unpaid) and significant leaps in investments by governments in agriculture, industry and service sectors. Serious attention would need to be paid to what the McKinsey Institute calls the enablers of economic opportunity: reproductive rights for women, physical security, legal protection and political voice amongst others.

Reducing barriers is critical but so is creating opportunities for women to participate equitably in the economy alongside men. Fortunately, this appears to be a strategy that is gaining momentum. There is increasing recognition that in the pursuit of gender equality, collaboration between private sector actors, governments and civil society can create wins on all sides. Last year, the United Nations intentionally reinvigorated the Women’s Empowerment Principles (WEPs) launched in 2010 to promote gender equality in the workplace, marketplace and community. Under the mantra, Equality Means Business, the WEPs aim to mobilize corporations around the business case for gender equality. The principles are:

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Feb
12

Approach with Humility: Reflections for International Development Week

Nina Munk WUSC
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I had the great privilege of seeing writer and journalist Nina Munk deliver a keynote address at the recent International Forum, put on by WUSC and CECI. I’d read her book – The Idealist – last year and found it very thought provoking, and – perhaps surprisingly, for a book on foreign aid – a genuine page-turner.

Nina Munk delivers keynote address at the WUSC - CECI International Forum

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Jan
18

MEDA's Evolving Approach to Youth Financial Inclusion

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On Friday January 22, MEDA is very pleased to be participating in the International Forum, hosted by WUSC and CECI. The theme of the forum is ‘Inclusive Economies, Inclusive Societies: Collaborative Action for Youth and Women.’ We will be presenting a case study on our approach to financial inclusion for youth. This blog gives a preview of what we will be discussing at the event. Hope to see you there!

What is financial inclusion and why is it important?

Financial inclusion means having access to a range of suitable, affordable services, including savings (formal and informal), loans and financial education. Access to youth-appropriate savings and loan products helps young people plan for their future. Youth-friendly financial services can lead to many positive outcomes, including heightened ability to manage money, build assets and improved opportunities for entrepreneurship. And yet, less than 5% of youth (ages 15-24) worldwide are currently being reached by financial services.

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Jan
07

E-FACE comes to an end: The closing of a fantastic project

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I had the privilege of working on the E-FACE (Ethiopians Fighting Against Child Exploitation) project during its last year of implementation, during which time I was able to research and consolidate information on the project and how it worked with youth in Ethiopia. The project worked with both youth and adults to address the issue of exploitative labour.

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Dec
24

Youth Agricultural Sales Agents: Building Youth Entrepreneurship in Rural Areas

This blog shares a summary of the findings and lessons from the E-FACE project’s pilot intervention to build youth entrepreneurship among rural communities in Gamo Gofa and Wolaita districts in Southern Ethiopia. The full case study can be found on MEDA’s YEO website.

The Youth Agricultural Sales Agent (YASA) program provided 250 young people (138 male, 112 female), aged 14 to 17 years, with business skills training to increase their knowledge of markets, as well as life skills training to improve their confidence and communication. The technical and entrepreneurial skills provided by the training program were complemented with start-up kits to transition the youth from exploitative labor to productive work.

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Dec
24

Women as Catalysts for Change: Reflections from a former GROW intern in Ghana

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Why do you focus on women?

Over the last year, living here in Tamale, Ghana, and working with rural women farmers on our Greater Rural Opportunities for Women (GROW) project- I’ve expanded my understanding of the gender issues in northern Ghana drastically. Here, women and men face many cultural barriers, social expectations and a lack of opportunities due to poverty. In short, gender issues here are complex, messy and deeply rooted in daily routines.

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