***This blog was originally posted on ypard.net***
The recent FAO and ITC event “Regional workshop on the WTO (World Trade Organization) instruments in the interest of Agribusiness and on export promotion” invited a discussion on building inclusive value chains in light of small-holder producers. Participants at roundtable were FAO and ITC (International Trade Center) Staff, international consults and Ministry representatives from Post-soviet countries and Latin America, several NGOs from the development sector.
YPARD Ukraine was part of the panel, and as the YPARD Ukraine country representative, I put together several examples of inclusive value chains.
Examples come from my role, as an M&E (monitoring and marketing) consultant at MEDA's Ukrainian Horticulture Business Development Project (UHBDP). UHBDP aims to build equal access to trade for small-holder fruits and vegetable producers, especially for women and youth.
Ukrainian Horticulture Business Development Project aims to increase revenues of small and medium YPARD Ukraine at FAO-ITC workshop-panel discussion, Odessa, Ukrainehorticultural producers, especially women, on the South of Ukraine. Increasing revenues means improving production technologies and trade opportunities through market linkages and value chains.
Value chains refer to the sequence of interlinked agents and markets that transforms inputs and services into products with attributes that consumers are prepared to purchase. Millions of low-income people, a large proportion of whom are women, participate in agricultural value chains as producers, traders, processors, and retailers. Many millions more, including most of the developing world’s poor, participate in agricultural value chains as laborers or consumers.
What did we discuss at the panel on inclusive value chains?
In Ukraine, in terms of fresh fruits and vegetable production, we see both women and men as equally represent and engaged in the field. Equally means, that
Women and youth interests, requirements and constraints need to be carefully considered when inclusive value chains are designed and evaluated. Therefore, we collect and analyze the data to build our services and informational campaigns in a more inclusive manner.
In summary, value chains have a place for women and youth, when:
- We analyze carefully who is included and who is excluded and why.
- We use numbers and facts not idealistic messages when working with youth.
- We use ICT tools, especially video and visual content to convey useful information.
Lesson 1: Make a good analysis of who is included and who is excluded when it comes to information access.
Inclusiveness and gender equality are only possible when there is equal access to information on a certain topic or market situation. Let’s look at the example of state financial support programs in Ukraine.
Ukraine has five state support programs for agricultural producers with a total budget, 215 million USD in 2018. Support includes loan compensation, purchase of seedlings, machinery and equipment, business development of livestock farms and milk cooperatives. According to our internal research, farmers, who used state support programs and successfully received financial reimbursement were to large extent men, older than 40 years old. When asked, how did they find out about the application process and could submit their documents? men were answering that they are friends with government officials and found out the information during informal meetings. We took this piece of information as a call to action and have developed simple and concise infographics aimed for women and youth, who want to apply for state support programs but do not have friends among governmental officials.
Similarly, when women were asked how they do their financial record keeping and conclude whether the season was profitable or not? the answer was – “In our head”, there is no certain system or tool that can be both easy to use and be informative at the same time.
That’s how UHBDP cross-cutting manager Alexandra came up with the idea to developed a business calculator and business wheel to support the financial side of the business and family budget for women.
During the workshop, the concept of the wheel evoke curiosity in many participants and traveled to Ethiopia, Uganda and Armenia.
Lesson 2: Youth are convinced by numbers and facts not by idealistic messages
Like everywhere around the globe, Ukrainian youth leaves their villages and moves to the cities in hope to find a secure job in the office blocks. The key driver for
For those young professionals, who would like to work in agriculture but find starting their own business too risky without experience, UHBDP offers an internship program. We link young professionals with local businesses. Farmers search for a fresh blood for agronomy, marketing and trade, and they get it, while the young professional is provided with the first job to apply the knowledge in practice he or she has obtained at the University.
Lesson 3: Webinars helped us build inclusiveness
Our focus groups with rural women have shown, that 83% of women have a computer at home, but only 3% use it for their horticultural business. UHBDP launched a series of webinars that included topics from production technologies, to marketing and sales, and it helped to spread the knowledge to small-holders, 38 webinars received in total over 30000 views and hundreds of comments.