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Background

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Global Affairs Canada (GAC) and MEDA are supporting 16,000 small scale businesses and entrepreneurs, particularly those run by women and youth, to improve their business performance and the business
environment in the agricultural sector in Bauchi state. The project will also aim to increase communities’ awareness on the issues of early and forced child marriage with 25,000 community and family members in Bauchi state. Girls Nigeria WAY

Over five years (2017-2022), the project will focus on select agricultural value chains originating in Bauchi state to improve the business performance and environment for entrepreneurs and small scale businesses.

The project will focus on small scale businesses in the rice, groundnut and soybean value chains, particularly those led by women and youth, to improve productivity; increase access to markets, financial services and information; and to incorporate environmentally sustainable practices. The project will seek to raise awareness on the risks of early and forced child marriage by working with families and communities to better understand the benefits of find us on facebookengaging women and youth in entrepreneurship though awareness campaigns, employment and entrepreneurship skills building, provision of safe spaces, networking and mentorship opportunities.


Project Quick Facts

Project will benefit 41,000 people, particularly women and youth, family members and communities:

  • 16,000 entrepreneurs and small growing businesses will economic performance
  • 25,000 families and community members will become better aware of the risks of early and forced child marriage

ENs Audio Training Materials

Rationale for the Activity:

Research indicates that the media space, similar to the public space discriminates against women voices and women’s views and limits access to information that is interesting and needful for women for their business, family and community life. It is against this backdrop that MEDA developed a communication and media strategy to enhance women’s voices and presence in the media and information space. This information, was produced in a creative and amenable format, targeting the female audience, to provide an attractive and interesting opportunity for women to get access to technical & business information that they need to inform their business activities.

It is against this backdrop that appropriate training materials in Hausa with business, technical and gender responsive content was developed, scripted, recorded for upload on Micro SD cards to be used on a solar audio device.

The scope covers the value chains of rice, groundnut and soybeans for MEDA Nigeria WAY target clients.

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