ENs Audio Training Materials
Rationale for the Activity:
Research indicates that the media space, similar to the public space discriminates against women voices and women’s views and limits access to information that is interesting and needful for women for their business, family and community life. It is against this backdrop that MEDA developed a communication and media strategy to enhance women’s voices and presence in the media and information space. This information, was produced in a creative and amenable format, targeting the female audience, to provide an attractive and interesting opportunity for women to get access to technical & business information that they need to inform their business activities.
It is against this backdrop that appropriate training materials in Hausa with business, technical and gender responsive content was developed, scripted, recorded for upload on Micro SD cards to be used on a solar audio device.
The scope covers the value chains of rice, groundnut and soybeans for MEDA Nigeria WAY target clients.
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