The blog highlights how the PAVE (Partnership and Value Expansion) project in Pakistan made a difference in the lives of smallholder farmers while enhancing the seed business value chain.
This report presents the findings of a qualitative study to measure system level changes that the Partnerships and Value Chain Expansion (PAVE) project created in the seed value chain. The PAVE project is being implemented in two districts of Gujranwala and Sheikhupura of Punjab Province in Pakistan.
MEDA’s PAVE project aims to broaden and diversify the seed procurement base for rice, wheat and vegetables seeds for Engro Fertilizer’s seed business while improving livelihoods for smallholder farmers. This case study provides best practice examples of shared value in action in Pakistan. The case study highlights how leading with purpose can deliver real and measurable commercial benefits for business.
Given the ongoing COVID-19 pandemic, a small survey was conducted with married women farmers participating in MEDA’s PAVE project. The purpose of this survey was to understand how life, workloads, and household dynamics of the women farmers have been impacted by COVID-19.