Starting Small: Pathways to Customer Centricity
Starting Small: Pathways to Customer Centricity

Starting Small: Pathways to Customer Centricity

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The following learning paper on customer centricity is the first in a suite of documents from the INNOVATE learning series. This paper provides techniques and insights on improving customer centricity for financial institutions, agricultural companies, and implementers focused on:.

  • Smallholder farmer behavior,
  • Financial services delivery for smallholder farmers,
  • Customer segmentation,
  • Testing and promoting innovation processes and mindsets,
  • Applying a customer-centric lens, and
  • Stimulating the adoption of agricultural innovations.