The following learning paper on customer centricity is the first in a suite of documents from the INNOVATE learning series. This paper provides techniques and insights on improving customer centricity for financial institutions, agricultural companies, and implementers focused on:.
Smallholder farmer behavior,
Financial services delivery for smallholder farmers,
Customer segmentation,
Testing and promoting innovation processes and mindsets,
Applying a customer-centric lens, and
Stimulating the adoption of agricultural innovations.