Starting Small: Pathways to Customer Centricity

The following learning paper on customer centricity is the first in a suite of documents from the INNOVATE learning series. This paper provides techniques and insights on improving customer centricity for financial institutions, agricultural companies, and implementers focused on:.

• Smallholder farmer behavior,
• Financial services delivery for smallholder farmers,
• Customer segmentation,
• Testing and promoting innovation processes and mindsets,
• Applying a customer-centric lens, and
• Stimulating the adoption of agricultural innovations.