Product Testing and Diversification of Bidhaa Sasa’s Range of Products Sold on Credit

Bidhaa Sasa is one of the participants of the INNOVATE initiative managed by MEDA which seeks to find practical and non-traditional financial services to scale up the adoption of agricultural innovations among women and men smallholder farmers. Bidhaa Sasa is a last mile finance and distribution company founded in 2015 in Kenya. It helps to increase the quality of life of rural families in Kenya by making household goods, which include farm tools, both affordable and accessible to them and especially to low-income rural women.