Engro Project PAVE Case Study

Engro Project PAVE Case Study

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MEDA’s PAVE project aims to broaden and diversify the seed procurement base for rice, wheat and vegetables seeds for Engro Fertilizer’s seed business while improving livelihoods for smallholder farmers. This case study provides best practice examples of shared value in action in Pakistan. The case study highlights how leading with purpose can deliver real and measurable commercial benefits for business.