A Customer Centric Lens for Good Agricultural Practices
A Customer Centric Lens for Good Agricultural Practices

A Customer Centric Lens for Good Agricultural Practices

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Industry actors need to broaden and expand on Good Agricultural Practices’ (GAP) agronomic perspective (e.g. “how to grow”) to include a business case orientation centered on specific markets. Fundamentally, adopting GAP is a business investment decision that includes optimizing additional revenue and risk-based decisioning making by smallholder farmers.