Ukraine’s economy has been considered “the breadbasket of Europe” because of the country’s rich and fertile soil and it relies heavily on the exports of wheat, industrial equipment, and energy. Since its independence in 1991, the country has undergone strong reforms, but has continuously experienced economic, political, and social challenges, including the Russo-Ukrainian war that began in 2014.
MEDA has worked in Ukraine since 2014 to improve the incomes of thousands of small scale horticultural small and medium businesses in the southern regions of the country. By providing farmers with access to technology, such as e-commerce platforms, business skills training, market linkages to increase farmers’ yields and incomes, MEDA is improving the horticultural market system for small scale farmers and entrepreneurs in southern Ukraine.
“Thanks to the MEDA, we visited a station where herbs were grown, and attended conferences dedicated to medicinal herbs production. I rekindled dreams of doing this business at once, I was very interested. Besides, we met with the agronomists via Skype, who gave us recommendations for growing. We acted on their advice and recommendations and we succeeded in doing this business.”