This week we had a Project Advisory Committee, or PAC meeting in Wa. The meeting was attended by a majority of MEDA Ghana country staff, MEDA staff from HQ in Canada, representatives from our five key facilitating partners (KFPs), folks from the Canadian embassy in Accra and Global Affairs Canada, as well as a representatives from the Ghana Health Service and the Ministry of Food and Agriculture.
This was my first PAC meeting. What I was able to take away is that things seem to be on the up and up. There was a great deal of optimism for year three of the project, and I feel like things have improved in that regard since the last PAC meeting in June.
This optimism will surely be necessary. The project has ambitious targets and the rate of uptake by the clients (i.e. the number of women planting soybeans within the GROW project) must increase drastically for next year's planting season and in subsequent years for these targets to be met.
I have two thoughts on this. Initially I fear that the low hanging fruit has already been targeted so to speak; that it will be difficult to convince the remaining women who are enrolled in GROW but aren't yet planting, to plant next season. These remaining women are perhaps more risk averse and will be very hesitant to try something new making achieving the targets set for the number of women planting a tall order.
Countering this is that the initial work put in with the other value chain actors will hopefully yield more reliable service and more stronger linkages after a longer duration relationship has developed, enabling more women to access these crucial services and inputs when they need them and allow more to plant. This will work in the project's favour going forward and be a positive factor in the following years that was not present at the outset.
I think it will come down to whether or not women who have planted in the past were successful. In groups where women have been successful and have earned a decent income from their crop it will encourage more women from those groups to plant next year. However, in groups where women encountered problems and were unable to earn an income, or a high enough income to justify their efforts, it will be very hard to convince additional women from those groups to try planting, and indeed it may be hard to retain the numbers we do have.
The abilities and strengths of our field officers will affect this to a degree, but I have learned that it is very hard to change people's perceptions and change ideas that have been long held and are entrenched. Some of the shortfalls from last season were due to bad luck, such as poor weather. In some of these communities successes will beget more success, but in communities that experienced difficulties, we will certainly have our work cut out for us.