That’s where you can make a difference — by equipping women with access to the financing, technology, and training needed to thrive in business.
Phoebe is an ambitious businesswoman who works in the peanut sector in Bauchi State, Nigeria. She works hard to earn a living and provide for her family. Yet, despite her diligence and determination to succeed, Phoebe found it difficult to grow her business because of the stiff competition in her community market. She also found it difficult to keep track of her savings and make connections in the business community.
Faced with challenges selling her peanuts in a crowded market, Phoebe began experimenting with flour, eggs, sugar, and baking powder to make peanut snacks, a new product in this market. After only a month, she noticed an increase in her income. Through her participation in a savings and loan group, supported by MEDA’s Nigeria WAY project, Phoebe became a Woman Sales Agent (WoSA) and a part of a group of like-minded businesswomen. This group learns bookkeeping skills, financial literacy, and formed a mutually supportive business network. The WoSAs in the network are business leaders in their communities, sharing market information, access to processing equipment and business knowledge and connections. Today, her own business is thriving, and she is a role model, supporting other businesswomen in her community to start and grow their own businesses.