MEDA focuses on reducing barriers to economic inclusion for vulnerable populations, specifically women, youth and rural populations. We work with diverse partners, particularly the private sector, to create sustainable market access for our end clients.

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International Women's Day Series

Business for Good: Women-led Social Enterprises in Africa and the Middle East

Traditional Maasai Beaded Jewelry, Sidai Designs, TanzaniaTraditional Maasai Beaded Jewelry, Sidai Designs, Tanzani
What is a Social Enterprise?

A social enterprise is an organization with two primary and interlinked goals: to generate revenue, and to achieve positive social or environmental outcomes. In attempting to balance profit generation with social goals, a social enterprise straddles the private and volunteer sectors.1
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And the Winner of MEDA's International Women's Day Poster Competition is...

To mark International Women’s Day 2017, MEDA hosted a poster competition between its international projects to highlight the gender equality and women's economic empowerment work MEDA does around the world. In total, there were 11 posters submitted from MEDA's various projects, and each one of them highlighted how the project is working towards gender equality by showcasing a partner, lead firm or woman who is being bold for change in their community.

Mo Bi is one of our female-lead farmers on MEDA’s Improving Market Opportunities for Women (IMOW) project in Myanmar. This means that Mobi is a model farmer who serves as a leader to a group of women farmers and demonstrates good agricultural and business practices to her community. Along with other lead farmers, Mo Bi receives technical training, leadership and mentorship training, and are linked to savings to improve their financial literacy. MEDA works with key facilitating partners, like METTA in Shan state of Myanmar, and provides technical support and gender sensitization trainings for staff and key market actors. These key market actors include: agricultural extension workers, input suppliers and commodity collectors, who are all members of the IMOW community, but may not have engaged with women before working with MEDA on IMOW.

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World Water Day: Opportunities to Innovate and Address Time Poverty for Women




World Water Day, on 22 March every year, is about taking action to tackle the water crisis.

One of my first experiences with global inequality was related to water. In a remote part of the Maasai Mara in Kenya, I met mothers and daughters who were obligated to make an arduous and long walk to the river, daily, to collect dirty water and carry it alone back to the homestead to prepare meals, bathe, clean, wash laundry, garden and nourish livestock. This story is not an anomaly. The world over, rural women and girls often bear the burden of collecting water for their families. Globally, it is estimated that women and girls collectively spend 200 million hours every day, or individually 6 hours a day, fetching water. In terms of distance, in Africa and Asia, it is estimated that girls and children walk an average 3.7 miles a day to fetch water.1  As a result, women and girls are at a higher risk of violence and health hazards due to isolation along rural routes, issues related to menstruation and women’s hygiene, along with heightened exposure to diseases found in unclean water.2

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Partners in Life and Success

To mark International Women’s Day 2017, MEDA is highlighting important issues and voices around women’s economic empowerment and gender equality in the area of economic development. This is the sixth in our “Be Bold for Change” blog series celebrating the power of women entrepreneurs and their partners around the world.

The Jordan Valley Links project, implemented by MEDA, supports 25,000 women and youth in the Jordan Valley to seize new opportunities in targeted sectors and to become economic actors. The goal of the project is to increase the contribution by women and youth to Jordan’s economic growth. The project focuses on three sectors: clean technology, food processing and community-based tourism. Over five years (2016-2021), MEDA will improve women and youth’s entrepreneurial and business acumen through capacity building and market linkages; and working with communities, families, and market actors to reduce entry for enterprise development for women and youth. One of the activities of the project is to highlight roles models within the areas that we operate and here is one of those stories of gender parity.
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Celebrating the resilience of Libyan women

To mark International Women’s Day 2017, MEDA is highlighting important issues and voices around women’s economic empowerment and gender equality in the area of economic development. This is the fifth in our “Be Bold for Change” blog series celebrating the power of women entrepreneurs and their partners around the world.

Since the Libyan revolution and ensuing conflict erupted in 2011, damage, theft, and alleged sabotage has plagued the infrastructure in Libya resulting in power outages and basic challenges for a stable life.

Electricity is essential for a stable life. We have grown accustomed and formed adaptive solutions for the increasing number of rolling brownouts over the last three years, with outages ranging from two hours up to twenty hours at a time. In January 2017, twenty hours without electricity became the daily norm for some of us and keeping warm became an exercise of the absurd - if it were not tragic - as we were dressed for the “north pole” in our homes, but we were not able to keep food and medicine cold. Libya is also dependent on electric pumps for water, which adds to the challenges of daily life. Water travels from thousands of kilometers away in the south through the Great Man Made River pipelines, and without electricity, there is no way for the water to reach the tanks in our homes. Adding to these woes is a shortage of cash, which has prevented ordinary citizens from accessing their money in banks, plus a skyrocketing foreign exchange market and an inflation index of over 29% that has made accessing alternative means of electricity, water, and fuel nearly impossible.

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An Easy Sell? Women's Economic Empowerment in Ghana

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Empowering women in rural, northern Ghana—where nearly 80% of women have never attended school, is no small feat. With some smart marketing and production support for farmers, agribusinesses are now buying the idea.

Greater Rural Opportunities for Women (GROW) is a six-year project funded by both the Mennonite Economic Development Associates (MEDA) and Global Affairs Canada (GAC). The main goal of the project is to improve food security for families in the Upper West Region of Ghana by assisting women farmers to increase productivity, link to sustainable markets, and improve nutrition practices.

The implementation of the GROW project started in 2013 with a goal of reaching 20,000 women farmers using a value chain approach. Through a mixed methods data gathering approach including interviews and surveys, MEDA recently developed and published a case study that examines the role of market actors and their profitability as they have engaged with the GROW project and female farmers. This blog shares some of the results.

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Measuring Women's Economic Empowerment: Are We Moving the Needle?

To mark International Women’s Day 2017, MEDA is highlighting important issues and voices around women’s economic empowerment and gender equality in the area of economic development. This is the fourth in our “Be Bold for Change” blog series celebrating the power of women entrepreneurs and their partners around the world.

We all know what gets measured gets done. If we are measuring attendance at a particular training, the training will take place and will likely be well-attended. If we are measuring adoption of a new farming technique, chances are there will be efforts to support farmers in adopting. If we are measuring redemption of equipment discount vouchers, there will be activities in place to distribute the vouchers and disseminate information on the merits of the equipment. When the targeted outcome is women’s economic empowerment, having clear indicators for measurement is equally important, but for more complex. How do we know we are making a real difference in the lives of our female clients? Are we moving the needle?

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What does International Women’s Day mean to me?

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To mark International Women’s Day 2017, MEDA is highlighting important issues and voices around women’s economic empowerment and gender equality in the area of economic development. This is the third in our “Be Bold for Change” blog series celebrating the power of women entrepreneurs and their partners around the world.

Catherine Sobrevega (center) in Afghanistan, with her previous MEDA’s project, Through the Garden Gate, in Afghanistan.

I always look forward to International Women’s Day (IWD) as it is celebrated differently in form and structure worldwide. In the Philippines, where I am from, I cannot remember any celebration that I have been part of. I am sure there is an IWD celebration somewhere, but it is mostly celebrated by women’s right activist groups — not by ordinary people or companies. This is likely because men and women treat one another equally. I grew up knowing that there is no difference between us – all of us can go to school, all of us have access to information and opportunities.

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Financial Inclusion for Young Women – Voices from YouLead Nigeria



Mark Akpan Program Manager Financial Inclusion
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To mark International Women’s Day 2017, MEDA is highlighting important issues and voices around women’s economic empowerment and gender equality in the area of economic development. This is the second in our “Be Bold for Change” blog series celebrating the power of women entrepreneurs and their partners around the world.

How do you effectively reach a majority of people to discuss financial inclusion in Nigeria? Mark Akpan, Program Manager Financial Inclusion

Radio is the main source of news and information in Cross Rivers State, Nigeria. During my January 2017 visit to the YouLead project, implemented with Cuso International, Mark Akpan and I had the opportunity to visit Hit FM Cross River State to talk about Access to Finance for youth. We shared our understanding and approach towards addressing gender inequalities in this sector.

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Changing climate: changing risks, changing opportunities





To mark International Women’s Day 2017, MEDA is highlighting important issues and voices around women’s economic empowerment and gender equality in the area of economic development.This is the first in our “Be Bold for Change” blog series celebrating the power of women entrepreneurs and their partners around the world.

Woman rice farmer in Myanmar

Climate change looms as a huge factor in poverty alleviation, and thus an issue MEDA is grappling with. It’s something that hits poorest people the hardest, since they have the fewest resources to prepare for and rebuild after climate shocks. The World Bank estimates it will push 100 million additional people into poverty by 2030. The United Nations says climate change is also a potential driver of conflict, a “threat multiplier.” Among its consequences: food riots and unrest triggered by spiraling prices; clashes between farmers over land and water; competing demands on dwindling water supplies for irrigation or for cities.

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Empowering Women and Girls through Sport



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FIFA’s U-17 Women’s World Cup was held in Jordan this past October. For the first time ever, these games were held in the Middle East and in a country that is currently surrounded by other nations experiencing much conflict and instability. In fact, the stadium in Irbid is mere miles away from the Syrian border and residents can often hear the sounds of bombs and artillery fire from across the border. I happened to have the good fortune to be in Jordan for the games and witness how young women footballers are regarded in a traditionally conservative part of the world. The experience was very emotional for me for a number of reasons.

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16 Days of Activism & the White Ribbon Campaign

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Today marks the beginning of two important global campaigns, 16 Days of Activism (Nov 25-Dec 10) and the White Ribbon Campaign (Nov. 25). Both global campaigns advocate for the eradication of gender-based violence and, broadly, the empowerment of women.

In GROW, our project in Ghana, the team engages with male gender activists to promote equity with respect to caregiving, fatherhood, and division of labor.

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Supporting Women-run Social Enterprises: Helping Entrepreneurs to Help their Communities

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When is a trade fair more than a trade fair?

In September, Trade + Impact held its first Summit in Morocco, bringing together women-run social enterprises, international buyers and potential investors. The Summit featured products from two key sectors: handicrafts and agribusiness for cosmetics. These sectors were chosen because they employ significant numbers of women, and additionally, have huge growth potential. Markets for each of the sectors are estimated at USD 30 billion, and global demand is growing.

Like many sectors, handicrafts and natural cosmetics face significant barriers to profitability and growth. Structural barriers, such as tariffs and taxes on inter-African trade, present challenges. Reliability of shipping and transportation cause delays in deliveries and increased costs. In addition, these sectors are very fragmented, with large numbers of small producers working in relative isolation. Access to materials is an ongoing challenge, particularly sustainable materials. Producers working in handicrafts and cosmetics face challenges in accessing financing, and very few of those attending the Summit had ever accessed a loan, outside of money borrowed from friends or family members.

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The Emerging Development Ecosystem

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Meade Center for American Theater, Washington D.C. hosted the Devex World conference 2016.On June 14, I made my way down to southwest Washington, DC to the Mead Center for American Theater to attend the Devex World conference. The website informed me this was the global development event of the year! From among its line-up of impressive speakers, the conference created five thematic tracks: Data Revolution, From Story-telling to Movement Building, New Funding Models, Innovating at Scale, and Business Transforming Development. 

Needless to say, my interested was piqued and the conference did not disappoint.

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A Business Plan Competition for Young Entrepreneurs – YouLead’s Youth Entrepreneurship Business Support Plan

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Fishery Start-Up: Ellah Friday in front of his two earthen ponds
Lilian Wayas of Obudu, stands in front of her two plots of land. Her start-up business is called ‘LilyBest Casava’

MEDA is currently partnering with Cuso International in Nigeria on the Youth Leadership, Entrepreneurship, Access and Development (YouLead) project. The Youth Entrepreneurship Business Support Plan (YEBSP) is one of the many activities aimed at improving access to finance for young entrepreneurs. The YEBSP has been designed and administered as a business plan competition for youth, between the ages of 18-35, who have completed or are currently enrolled in YouLead’s entrepreneurship training program. The YEBSP is meant to kick-start youth-led businesses in the natural resources sector with funds ranging from 100,000 to 300,000 naira (approximately CAD$400 -$1200).

The first and pilot phase of the YEBSP was launched in April 2016 and the results were recently announced on August 9, 2016 [1], after a long process of selection and verification.

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Another development buzz word: Apiculture

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Often in developing countries, rural women and youth have unequal access to and control over critical resources and inputs that are required to start-up and maintain a business, such as land, savings, information sources, training, etc. As such, identifying low-cost income generating activities for women and youth has been a hallmark of MEDA’s economic development projects.

In Nigeria, MEDA is currently partnering with Cuso International to improve financial inclusion for youth in Cross River State (CRS). The project is titled Youth Leadership, Entrepreneurship, Access and Development (YouLead) and it has just released its first phase of funding to winning applicants of its Youth Entrepreneurship Business Support Plan (YEBSP) competition. (1)

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Unlocking possibilities for dry season agriculture

Implementing Keyhole Gardens to Improve Food Security for Women in Ghana

When the tropical storms subside and the dust begins to gather, farmers in Ghana become concerned about how to sustain their gardens. With water scarce during the dry season, water retention becomes a challenge. MEDA targeted its keyhole garden project towards women because women produce 70% of Ghana’s food crops. As a result, they have a direct connection with expanding crop cultivation and providing their families with sufficient nutritional needs. Funded by the Bill & Melinda Gates Foundation, the project’s goal was to extend the growing season for female farmers.

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Meet the women growing soybeans and progress in northern Ghana

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Agro-entrepreneurs. An intriguing word for those like myself entering the business world and being enthralled by realities of nonstop work-education. So far today, I have been talking to 12 agro-entrepreneurs on the four-hour bus ride through stark Sahel countryside in northern Ghana, and I have come upon a meaning for this word. For these women, today, and everyday, it means: leader remade. Meet the GROW women: 12 Lead-Farmers who represent over 20,000 women agro-entrepreneurs who have chosen to remake their gruelling hours tilling the fields to work to their benefit - and in the process, revolutionize the idea of the women business leader.

I feel bonded to these remarkable business leaders through our collaborations on the GROW project. The acronym stands for Greater Rural Opportunities for Women and today we ride to the city of Tamale for the 2016 Annual Pre-Season Conference: a semi-annual business expo for agro-entrepreneurs, equipment suppliers, soybean processors, and financial backers. As we pass anthills the height of single-storey buildings, my thoughts keep returning to how best to do something I have not yet attempted and which just so happens to be my prime task of the day: marketing for agro-entrepreneurs.

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What can we learn from Project Evaluations? MEDA Shares Results of Impact Evaluation

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From 2008 to 2014, MEDA implemented the YouthInvest project in Morocco and Egypt.  During that time, we reached over 63,000 youth with financial and non-financial services, and built the capacity of our partner staff to provide skills training and financial products to youth.

But this is not the whole story.

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Announcing findings from YouthInvest

There are approximately 1.3 billion young people in the world between the ages of 15 and 24, and one in five live in Africa. This is the largest cohort of youth the world has ever seen. To be a force for positive change, these young people need opportunities that will help them thrive - access to training, education, jobs and financial services. And yet, youth are three times more likely to be unemployed than adults. They also are 33% less likely to have a bank account, and 40% less likely to have saved formally than adults. MEDA is supporting young people around the world with increased access to sustainable economic opportunities.
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