Integrating Women into Sustainable Value Chains | Pakistan
The Baluchistan region of Pakistan is the largest province but least populated of the country. Culturally, the region is deeply traditional and gender roles are clearly defined and maintained. Many women in this area are homebound and struggle to contribute to their families’ economic activities. The project, funded by FAO, seeks to increase incomes and economically empower women producers in northern districts of Baluchistan, by facilitating their access to viable markets with appropriate products.
Through approaches such as supporting and encouraging female sales agents, the project is successfully reaching homebound women who are reporting increased incomes which contribute to enhanced standards of living for their families. MEDA is applying value chain development approaches to facilitate appropriate linkages in embroidered textiles for rural women in conservative districts, so that they can sustainably integrate into market systems. Furthermore, strong partnerships with local organisations help build their capacity to apply market-driven solutions, and facilitate the project’s access to these highly conservative communities.
Project Quick Facts
Goal: To increase incomes and economically empower women producers in northern districts of Balochistan, by facilitating their access to viable markets with appropriate products.
Reaching: 5,000 homebound women and their families
Funding: Food and Agriculture Organaization (FAO)
Project length: 2009-2012