Pathways & Pursestrings | Pakistan
Poverty is extreme in Pakistan, where more than one third of the country - 61.4 million citizens - live on less than $1 per day. For women, especially, it is a life of hardship. Most women in rural Pakistan are marginalized – by poverty, home confinement and geography. Their economic contributions – to agriculture, household duties, and cottage industry production – are largely invisible.
Pathways & Pursestrings (P&P), capitalizes on knowledge gained through previous MEDA projects, and extends opportunities to embroiderers and to women who produce glass bangles, cultivate seedlings and raise dairy cattle. Through P&P, 16,000 homebound and isolated women in all four provinces of Pakistan will benefit. As their income grows, so does their status within their families – they discover their own self-worth, support their children and feel pride in accomplishment. This two-fold project also builds capacity among MEDA's local partners by training them on how to identify and optimize viable 'value chains' that can increase incomes for women producers. Value chain development looks at the links between suppliers of raw materials to producers, wholesalers, retailers and consumers and maximizes the market potential for the poor producer.
Project Quick Facts
Goal: To help marginalized women increase their income, self-confidence, mobility, skills and family respect through improved commercial linkages.
Reaching:16,000 women and their families
Funding: Global Affairs Canada (GAC)
Project length: 2008-2012