Effective value chain programming requires an understanding of how people respond to different kinds of incentives in value chains and how gender affects this response. Gendered patterns of behavior influence men and women's knowledge of, ability, and incentives to participate in value chains and to upgrade in response to changing market conditions and new market opportunities. Promoting value chain development that is inclusive of and benefits both men and women relies on understanding these behaviors and identifying gender-based constraints to upgrading.
In this seminar, Helen Loftin and Ariane Ryan share lessons learned from MEDA's experiences in empowering women through integration into market systems. The presenters provide a detailed look at value chains and the sales agent model- what it is and its impact, highlighting the dimensions of power and agency. The presenters draw from experiences in Pakistan, Afghanistan, and Ghana, providing examples of how this model has been adapted in these three dynamic, socio-cultural contexts. The session concludes with a discussion on key considerations to improve effectiveness in inclusive value chain development through women's empowerment.
Click here or on the photo to watch the webinar via screencast. The following event resources are also available: video interview, presentation audio, Q&A audio, powerpoint presentation, presentation transcript and Q&A transcript.
Date: May 16, 2013
Source: USAID MPEP Seminar Series #3
Length: 1hr 35 minutes