Vert Limited is a private, for-profit company established in 2006. Its core business is the production, grading, packing and export of fresh fruits and vegetables mainly to the European market. Vert’s business model is based on sourcing of fresh produce from small entrepreneurs (SEs), taking an integrated value chain approach to increase efficiencies right from farm-level production, through to aggregation, transportation, processing, and marketing activities.
Through its collaboration with MEDA as part of the M-SAWA project, Vert aims to expand its production capacity and diversify its product offerings, thereby improving both farmer incomes and company profits. This will be accomplished through various activities, including the establishment of 60 collection centers (benefiting 3,000 SEs), Global Good Agriculture Practices (GAP) training for 5,040 SEs and the establishment of processing facilities.