MEDA partners with USAID to launch Empower Pakistan: Entrepreneurs
MEDA recently signed a $30 million contract with USAID that will expand on the success of our ongoing work with micro-entrepreneurs in Pakistan.
The MEDA team understands the problems that small entrepreneurs – women and men –
encounter in Pakistan. While micro and small enterprises have potential to be the engine of growth and prosperity in Pakistan, they struggle with cultural barriers, low productivity, limited services - both financial and non-financial, and lack of information and education.
The goal of USAID’s Empowering Pakistan Entrepreneurs (EPE) initiative is to increase the incomes of 120,000 micro-entrepreneurs, 75% of whom will be women, throughout 26 districts in Pakistan. EPE will jointly be implemented with MEDA's visionary partners: ACDI/VOCA and JE Austin Associates Inc., and will develop the capacity of local partners and private sector players to significantly scale up operations and to bring market-driven principles to their interactions with small and micro enterprises.
EPE will focus on micro-entrepreneurs in 12 value chains*, double incomes over five years and target subsectors with the greatest potential for scale as well as outreach to women.
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