The best advertising is word-of-mouth, right? But can you harness it for business?
A recent TIME article said savvy marketers are “hiring” consumers to promote products. Procter & Gamble recruited 225,000 teenagers to chat up P & G brands among their pals. When that worked they enlisted 500,000 mothers to do the same for other home products. There’s even an ad firm, called BzzAgent, that specializes in word-of-mouth promotions.
Why do people do this? Partly because they like to know their opinions count. Then, too, says one ad exec, amid the avalanche of marketing messages “consumers have gone back to their most trusted source – family and friends.”
Could this work for MEDA? Would your friends want to know how MEDA – working on your behalf – makes a difference around the world? Why not plant a mustard seed. Tell a friend what you like about us, and why they should get to know us, too.
