4:00 p.m. - 20. Measuring What Matters Most to Better your Business and Be a Force for Good
Friday, November 3 at 4:00 p.m.
We’ve all heard it before, “You can’t manage what you don’t measure.” We believe one day all businesses will measure and manage their positive social and environmental impact with the same rigor as profit.
As the cultural trend toward social business continues, many business leaders wonder how to translate their values into concrete and actionable business practices. Where do you start? How do you continuously improve? How do you align the interests of your business with those of the larger community?
We will explore how business can be instrumental in being better and doing good for all stakeholders. Using examples from ASSETS’ Measure What Matters program and the community of certified B Corporations, we will explore how to benchmark and improve your company’s stakeholder impact using the B Impact Assessment. We will also explore the B Corp movement, why it matters, and its relevance your community.
Craig Dalen is the Director of Impact Business Strategy at ASSETS in Lancaster, PA where he empowers and equips businesses to incorporate stakeholder impact into core business functioning. Prior to ASSETS, Craig was a Senior Fellow at B Lab, the group behind the community of certified B Corporations. He also founded and launched the office of sustainability at Messiah College and served as the program’s inaugural director, integrating triple bottom line thinking in curriculum and operations. He runs a Lancaster-based family business, and serves as an adjunct faculty member. Vocationally, Craig sees his role as activating the private sector for good.