2:30 p.m. - 15. Finding Effective Solutions to Complex Problems
Friday, November 3 at 2:30 p.m.
“To every complex question there is a simple answer, and it is wrong.” – H.L. Mencken.
The same can be said when trying to solve complex problems. As human beings, we have a tendency to want to jump to conclusions, take shortcuts, and apply overly simplistic solutions to complex, multi-faceted issues. Immediate action often substitutes for effective action, and we often settle for merely addressing some of the visible symptoms of a problem rather than the actual roots of the problem…or worse, we end up solving the wrong problem altogether. Businesses (and development organizations) operate in a complex environment in which they are often faced with deep-rooted problems that arise from multiple causes, and which have a variety of stakeholders who can either facilitate or severely inhibit the implementation of effective and sustainable solutions.
Jonathan Geiser will present a time-tested, structured approach for addressing complex problems. Utilizing a well-known story (case study) to illustrate how to apply this approach, Professor Geiser will guide you through a straightforward process for addressing and resolving complex issues. He will also share some of his own experiences in applying this approach within an international business setting.
Jonathan Geiser is an Associate Professor of Business and the Director of the Center for Business and Entrepreneurial Education (CBEE) at Goshen College. He teaches courses in Finance, Operations, Entrepreneurship, and Strategy, as well as developing and managing workshops and seminars for local businesses. Jonathan is also a small business advisor, focusing on strategic planning, financial management, and family business succession planning.
Prior to joining Goshen College in 2008, Jonathan had accumulated over 20 years of business experience working in both large and small companies in Spain, the United Kingdom, and the United States. He has held a variety of senior financial and managerial positions in multiple industries including automotive, RV manufacturing, furniture manufacturing, executive education, and financial services.
Jonathan achieved his Master degree in International Management from the Thunderbird School of Global Management in Arizona. He also holds a certificate in Family Business Advising from the Family Firm Institute, a nationwide association of family business advisors, researchers and educators.