Malaria Control Through ITN Marketing – Uganda

Malaria Control Through ITN Marketing – Uganda
This is the final report from MEDA Trade Co. (MTC) to DFATD in compliance with the revised deliverables for the project titled Malaria Control through ITN Marketing. This project seeks to reduce the mortality and morbidity caused by Malaria in Uganda, especially among children and pregnant women, by assisting the local commercial sector there to promote the sale, distribution and use of Insecticide Treated Nets (ITNs). The key objective of this project is: “To increase distribution of insecticide treated mosquito nets (ITNs) in Uganda by companies who are members of the ITN Business Association and their local affiliates to 500,000 nets over the period of eighteen to 24 months.” The market for ITNs in Uganda has evolved quite dramatically since we started this project in July of 2000. New brands exist, more businesses are involved and donors such as USAID (NetMark) and the Global Fund to fight AIDS, TB and Malaria (GFATM) have expanded funding commitments for Malaria control, including ITN programs. However, this DFATD project was launched at a critical time in the market development lifecycle for ITNs in Uganda. It was the first program there to work with the commercial sector and some of these distributors credit the program with impact that far exceeds that of many other, far more expensive projects.