E-Enhanced Social Marketing Initiative (ESMI) - Ghana
In partnership with Johns Hopkins University, MEDA’s e-Enhanced Social Marketing Initiative is promoting the commercial sale of long lasting insecticide treated bed nets in the six southern regions in Ghana. The purpose of the project is to establish a long-term capacity for Ghanaian households to affordably access bednets to prevent malaria in their families and communities. MEDA will deliver subsidies to customers using mobile phone technology allowing them to purchase the discounted net of their choice from participating retailers. The project will build and strengthen local supply chains for nets by supporting private sector partners in building a customer base, and helping them track and forecast future sales by area and customer preference. MEDA’s work will also be supplemented by a behaviour change social marketing campaign led by Johns Hopkins Center for Communication Programs.
Project Quick Facts
Goal: To establish a long-term capacity for Ghanaian households to affordably access long-lasting insecticidal nets (LLINs) to prevent malaria in their families and communities.
Reaching: Up to 600,000
Funding: Department for International Development (DfID)
Project length: May 2014 - July 2015