MEDA Blog - Stories from the Field

Youth Agricultural Sales Agents: Building Youth Entrepreneurship in Rural Areas

This blog shares a summary of the findings and lessons from the E-FACE project’s pilot intervention to build youth entrepreneurship among rural communities in Gamo Gofa and Wolaita districts in Southern Ethiopia. The full case study can be found on MEDA’s YEO website.

The Youth Agricultural Sales Agent (YASA) program provided 250 young people (138 male, 112 female), aged 14 to 17 years, with business skills training to increase their knowledge of markets, as well as life skills training to improve their confidence and communication. The technical and entrepreneurial skills provided by the training program were complemented with start-up kits to transition the youth from exploitative labor to productive work.

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